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The Meaning Of Marketing Marketing is an art. It takes strategy, knowledge, and an understanding of your consumers’ wants and needs to be able to market effectively. When you market, you establish connections that will benefit you in the future. All of this sounds great, but in order to market successfully, you need to haveRead More…
March 2020 marked the start of a new era of the world and, as you all know, not a particularly good one. We found ourselves in the middle of a global pandemic. Thousands were dying, hospitals were overwhelmed with patients, doctors ran out of personal protective equipment (PPE), and the world pretty much shut down,Read More…
How much do you invest each month in your physical therapy clinic’s online marketing? What practices are you using to increase your clinic’s online marketing success? And how do you know if they are working? During the pandemic, while many physical therapists lessened their online presence and marketing strategy, I made a commitment to investRead More…
Today I want to talk to you about something that will be very important if you want to stay on top of your competitors: Customer Lifetime Value. Customer lifetime value tells you how well you are connecting with your audience. Of course, this is information you should definitely want to know to be successful withRead More…
Do you want to branch out from the physical therapy clinic you are working at to start your own clinic? Or perhaps you are recently graduating from PT school and want to take the big step of becoming a business owner after you graduate? Or maybe you are already a physical therapy private practice owner,Read More…
Managing Your PT Practice Marketing Budget Why is having a marketing campaign so important for your physical therapy clinic or private practice? Having a successful marketing campaign can help your clinic attract a new patient as well as retain existing clients. Your physical therapy marketing strategy should be at the forefront of your efforts toRead More…
Why a Physical Therapy Marketing Assistant is Worth the Cost Too many physical therapy business owners make the mistake of not hiring a marketing assistant for their physical therapy clinic from the start. Most physical therapists rely on petitioning doctors for their long term marketing tactics. If you are a physical therapy business owner andRead More…
Ranking at the top of Google is the best way for your PT clinic to get noticed by potential patients. If you hope to stay on top of digital marketing trends, make sure to optimize your blog posts to show google and other search engines what people search for. Here are some tips and tricksRead More…
Hey there, this is Paul Gough, author of the best-selling book on marketing for physical therapists, The New Patient Accelerator Method, and in this article, I am going to answer a very common question that I get asked by physical therapists like you: How do I get patients for my physical therapy practice?” The answer,Read More…
Today we’re going to answer a very important question, a common question that many physical therapy business owners have: How do I market myself as a physical therapist? I have been marketing myself and my business for over a decade now. I run a private cash pay business in the United Kingdom that is competingRead More…
