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So you are thinking about starting a podcast for your physical therapy clinic, but you’re not quite sure how to start. Surprisingly, creating a physical therapy podcast is really not as difficult as many make it out to be. There are two challenges that physical therapists generally encounter when they decide to start a podcast:Read More…
WE’VE EXPERIENCED a spike in overall Google enquires at the Paul Gough Physio Rooms recently, especially as Covid restrictions have started to ease. With more and more people now searching for physical therapy services in their local area, it’s crucial that your business is seen in the search engines. But as well as being seen,Read More…
Know you need to market your physiotherapy clinic, but not sure where to start? Physical therapy marketing strategies don’t need to be complicated. There are some very easy steps you can take to launch your clinic’s marketing and increase your brand awareness. Most physical therapists know the importance of social media platforms to create anRead More…
Your marketing assistant can be either your greatest asset or your greatest frustration when it comes to marketing your physical therapy clinic. A lot of clinic owners know that they need a marketing assistant to help bring in new patients – but they just aren’t sure what that assistant should be doing all day. WhetherRead More…
Making use of Instagram and other social media platforms is essential for private practice owners to promote their products or services. Creating a calendar to post regularly on social media will help drive traffic to your website, encourage your target audience to convert and even help with lead generation. Social media marketing should absolutely becomeRead More…
While in PT school you likely were required to read books about anatomy, treating patients, analyzing pain points and learning how to help ease body pain. Yet, most physical therapists agree that upon graduation from PT school they were left severely lacking when it comes to training about such essential subjects as how to generateRead More…
As a physical therapist, you might be wondering how you can get more patients to hear about your clinic and the services that you have to offer. You started your physical therapy clinic, built an engaging website to draw traffic to your site and started implementing a traditional marketing strategy to bring in new patientsRead More…
Social media marketing can be challenging, especially when putting out ads. It doesn’t always offer the best user experience right off the bat, it takes a lot of practice and experience to understand how to do social media ads correctly. Today, let’s focus on your Facebook ads, and deleting any that you currently have inRead More…
These physical therapists are reaching between 2,000 and 15,000 new patients every month, just by running Facebook and Google Ads for their Physical Therapy Clinics. During the pandemic when most other private practices were suffering, these clinic owners took the initiative and actually GREW their businesses and increased their patients every month by increasing theirRead More…
The Meaning Of Marketing Marketing is an art. It takes strategy, knowledge, and an understanding of your consumers’ wants and needs to be able to market effectively. When you market, you establish connections that will benefit you in the future. All of this sounds great, but in order to market successfully, you need to haveRead More…
