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Your marketing assistant can be either your greatest asset or your greatest frustration when it comes to marketing your physical therapy clinic. A lot of clinic owners know that they need a marketing assistant to help bring in new patients – but they just aren’t sure what that assistant should be doing all day. WhetherRead More…
Making use of Instagram and other social media platforms is essential for private practice owners to promote their products or services. Creating a calendar to post regularly on social media will help drive traffic to your website, encourage your target audience to convert and even help with lead generation. Social media marketing should absolutely becomeRead More…
While in PT school you likely were required to read books about anatomy, treating patients, analyzing pain points and learning how to help ease body pain. Yet, most physical therapists agree that upon graduation from PT school they were left severely lacking when it comes to training about such essential subjects as how to generateRead More…
As a physical therapist, you might be wondering how you can get more patients to hear about your clinic and the services that you have to offer. You started your physical therapy clinic, built an engaging website to draw traffic to your site and started implementing a traditional marketing strategy to bring in new patientsRead More…
Social media marketing can be challenging, especially when putting out ads. It doesn’t always offer the best user experience right off the bat, it takes a lot of practice and experience to understand how to do social media ads correctly. Today, let’s focus on your Facebook ads, and deleting any that you currently have inRead More…
These physical therapists are reaching between 2,000 and 15,000 new patients every month, just by running Facebook and Google Ads for their Physical Therapy Clinics. During the pandemic when most other private practices were suffering, these clinic owners took the initiative and actually GREW their businesses and increased their patients every month by increasing theirRead More…
The Meaning Of Marketing Marketing is an art. It takes strategy, knowledge, and an understanding of your consumers’ wants and needs to be able to market effectively. When you market, you establish connections that will benefit you in the future. All of this sounds great, but in order to market successfully, you need to haveRead More…
March 2020 marked the start of a new era of the world and, as you all know, not a particularly good one. We found ourselves in the middle of a global pandemic. Thousands were dying, hospitals were overwhelmed with patients, doctors ran out of personal protective equipment (PPE), and the world pretty much shut down,Read More…
How much do you invest each month in your physical therapy clinic’s online marketing? What practices are you using to increase your clinic’s online marketing success? And how do you know if they are working? During the pandemic, while many physical therapists lessened their online presence and marketing strategy, I made a commitment to investRead More…
Today I want to talk to you about something that will be very important if you want to stay on top of your competitors: Customer Lifetime Value. Customer lifetime value tells you how well you are connecting with your audience. Of course, this is information you should definitely want to know to be successful withRead More…
1420 Celebration Blvd. Suite 200
Celebration, FL 34747
(407) 567-0086
25 Raby Road
Hartlepool, TS24 8AS
England
01429 866771
Paul@PaulGough.com
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