Looking for an appointment at my physiotherapy clinic? Please visit www.paulgoughphysio.com
Complete the Form Below for INSTANT Access:
Do you want to branch out from the physical therapy clinic you are working at to start your own clinic? Or perhaps you are recently graduating from PT school and want to take the big step of becoming a business owner after you graduate? Or maybe you are already a physical therapy private practice owner,Read More…
Managing Your PT Practice Marketing Budget Why is having a marketing campaign so important for your physical therapy clinic or private practice? Having a successful marketing campaign can help your clinic attract a new patient as well as retain existing clients. Your physical therapy marketing strategy should be at the forefront of your efforts toRead More…
Why a Physical Therapy Marketing Assistant is Worth the Cost Too many physical therapy business owners make the mistake of not hiring a marketing assistant for their physical therapy clinic from the start. Most physical therapists rely on petitioning doctors for their long term marketing tactics. If you are a physical therapy business owner andRead More…
To address some common misconceptions, here’s a short list of things that do and don’t matter when it comes to your Google Ads quality score. Understanding these will ensure that you’re focused on meaningful optimizations around ad quality. The Three Things That Do Matter 1. The User’s Device – The device (laptop, tablet, smartphone orRead More…
Hey there, this is Paul Gough, author of the best-selling book on marketing for physical therapists, The New Patient Accelerator Method, and in this article, I am going to answer a very common question that I get asked by physical therapists like you: How do I get patients for my physical therapy practice?” The answer,Read More…
Today we’re going to answer a very important question, a common question that many physical therapy business owners have: How do I market myself as a physical therapist? I have been marketing myself and my business for over a decade now. I run a private cash pay business in the United Kingdom that is competingRead More…
In our New Patient Accelerator Program we show you everything you need to know to market your clinic, including setting up your Facebook Ads. So, in this article, I wanted to help you hit the ground running by making sure your ad account is set up and ready to go. Believe it or not, someRead More…
The most recognizable truth is that each and every physical therapy practice is unique. You have unique demographics, unique therapists providing care and customer service, and unique personalities throughout the office. That being said, all businesses have the same fundamentals and it is important that you do not move too far away from the fundamentalsRead More…
A Step-By-Step Walkthrough Of Getting The Statistics You Want On Your Infusionsoft Dashboard For those of you who are using Paul’s recommended CRM, Infusionsoft, you should know by now the power of Tags – if you don’t currently use Infusionsoft, you should check out Paul’s Infusionsoft training, as a matter of urgency! In the PaulRead More…
Social media is something that people tend to overcomplicate and make more difficult than it needs to be. Whenever you feel yourself thinking too much about social media, or anything, just remember one of Paul’s teachings that I often repeat to myself – K.I.S.S (Keep It Simple Stupid). This often comes to mind when I’mRead More…
