After an unforgettable Day 1 with Marcus Lemonis, Paul’s sessions on the Shocking State of the PT Profession and Advanced Lead Generation, plus our Ultimate CEO Finalist, it seemed impossible to top it!
But Day 2 certainly didn’t disappoint with a bumper schedule of sessions including Speed Selling, where Head of Sales at Paul Gough Media explains the 7 characteristics of a good lead and the rules of changing the sales paradigm.
This was followed by Queen of Automation Lisa Surtees who unveiled PhysioFunnels and how it can help you generate more high-quality leads.
Our Ultimate CEO finalists then took to the stage to relive the success they’ve had – both professionally and personally – thanks to our Mastermind program.
We also unveiled our 2023 Ultimate CEO winner (keep reading to find out who) and Paul concluded his three-part seminar on Advanced Lead Generation.
Here’s A Recap Of Everything That Happened On Day 2…
8:30am – 9:30am
Speed Selling: How To QUICKLY Determine If A Lead Is A Good, Qualified Buyer, Or A Big Waste Of Your Time! with Barry George
9:30am – 10:30am
6 Powerful Marketing & Sales Automation Strategies That Will Turbo Charge Your PT Practice Growth with PG’s Automation Queen, Lisa Surtees
11:00am – 12:00pm
How To Set Up Autopilot Marketing Systems To Consistently Get 15-20 New Patients Per Month (Including 5 Proven Marketing Campaigns That WORK Everytime) with Cameron Storer
12:00pm – 12:40pm
CEO Success Panel: Top 5 Physical Therapy CEO’s Discuss Their Incredible Progress, Biggest Challenges & Best Decisions Of The Last 12 Months with Paul Gough
12:40pm – 1:00pm
Ultimate CEO Winner Announcement
2:30pm – 4:00pm
Advanced Lead Generation – Part 2: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine
with Paul Gough
4:30pm – 6:00pm
Advanced Lead Generation – Part 3: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine
with Paul Gough
Couldn’t make the trip to Orlando to experience PPM Live in person?
Then get your Virtual Event Pass now, so you can watch every session from the entire weekend including sessions from Paul Gough, Marcus Lemonis, Greg Crabtree, Anil Gupta, and many more marketing, sales, and automation experts!
Marketing Made Easy For Private Practice Owners – Unveiling PhysioFunnels
If you’re STRUGGLING to get a handle on your marketing, DESPERATE for marketing to get easier, and fed up with LOSING MONEY on your marketing and chasing hard-to-reach leads…
PhysioFunnels is for YOU!
Request A PhysioFunnels Demo OR Request A PhysioFunnels Information Pack
If you want MORE qualified leads and patients, as well as a HIGH IMPACT, HIGH CONVERTING website, with AUTOMATED marketing and sales software that does ALL the hard work for you…
PhysioFunnels is for YOU!
Request A PhysioFunnels Demo OR Request A PhysioFunnels Information Pack
PhysioFunnels is your all-in-one communication tool, no… communication weapon, that takes you to a highly profitable private practice, and record-breaking growth!
As well as emails, texts, and calls, it even gives you your own APP, your own membership site, an e-commerce facility, and you can communicate with your patients all in one place.
Oh, and there are specialist follow-up funnels built for you to take your marketing to the next level!
So, find out more at physiofunnels.com or click the links below for your demo or information pack now.
Confusion For Hotel Guests Near PPM Live 23…
At around 4PM on Day 2, guests at the hotel where PPM Live 23 is being hosted were left BAFFLED and CONFUSED.
Why?
Because there was a thunderous noise coming from our direction…
And the cause was the stampeding feet of the most ambitious private practice owners fighting to get to the PhysioFunnels booth first!
Why were so many people desperate to get PhysioFunnels?
Because it’s the marketing and sales weapon that many PT clinic owners are frantically searching for in their quest for MORE leads and patients who are willing to pay higher prices IN CASH!
If you want to know what all the fuss is about, head to physiofunnels.com now and request a FREE demo or FREE information pack.
Session 1 – Speed Selling: How To QUICKLY Determine If A Lead Is A Good, Qualified Buyer, Or A Big Waste Of Your Time! with Barry George
If you’re confused or overwhelmed about how to convert high-quality leads and unsure if you have the processes in place to nurture leads throughout their whole journey, this session is for you.
Does your front-desk follow the 10-step process for closing a sale?
Are you aware of what the characteristics of a good sale are?
To help you answer these questions, Barry George, Head of Sales at Paul Gough Media, led the first session to breakdown what your front-desk staff should be doing and what they probably aren’t.
And with the crucial knowledge of what a high-quality lead looks like, you should now be able to make better decisions in 2024 and feel confident in not only acquiring leads, but converting them.
Key Quotes
- "90% of buying decisions are driven by emotions. And the right questions unlock these emotions."
- "You can't speak to everyone in your market, and trying to do this means you're too generic, vague, and will struggle to convert."
- "Not everyone is meant to convert, and not everyone should convert. It's impossible to convert 100% of the people 100% of the time."
- "Always start with permission-based selling, because this lets people feel like they are in control and is a lot more comfortable."
- "How much has this impacted your life out of 10?" is a BETTER question than "How bad is your pain out of 10?"
Get your Virtual Event Pass to PPM Live 23 which gives you lifetime access to the recordings from every single session.
Just because you weren’t in Orlando with us, doesn’t mean that you have to miss out!
Session 2 – 6 Powerful Marketing & Sales Automation Strategies That Will Turbo Charge Your PT Practice Growth with PG’s Automation Queen, Lisa Surtees
If you’re time is limited for marketing, follow up, and sales calls, OR you realize that becoming ruthlessly efficient is essential during a period of crippling inflation, pay rise requests and rocketing bills, this session is for you.
Lisa, our Automation Queen, shared the most powerful automation strategies and gave an insight into how PhysioFunnels can help your practice grow without a ton of manua, low-level activities that drain your chance of scaling a highly profitable clinic.
Everyone in the room was also SHOCKED as Lisa shared some stats around the importance of URGENT follow up, and how failing to respond within 5 minutes (yes, just 5 minutes) absolutely destroys your chance of getting through to new leads.
Key Quotes
- "People LOVE giving reviews because it validates the decision that they made so don't be afraid to ask for reviews!"
- "Do NOT call your back pain workshop..."Back Pain Workshop". Nobody wants that - give it a title that promises what they want!"
- "A seamless automated link between your marketing and your sales is the key to maximizing return on investment."
- "When a lead comes in you MUST get in touch urgently! If you contact them within 30 minutes, rather than 5 minutes, your chances of making contact are ONE HUNDRED less."
- "To maximize your marketing ROI you MUST have a system in place that initiates a conversation with your leads within the first 5 minutes."
- "The SINGLE MOST important thing you can do after your workshop is to follow-up with people. And automation can make this much more efficient AND save you money!"
Want to watch every session from PPM Live 23?
Then get your Virtual Event Pass now to get lifetime access to ALL the SESSIONS from the ENTIRE WEEKEND.
Session 3 – How To Set Up Autopilot Marketing Systems To Consistently Get 15-20 New Patients Per Month (Including 5 Proven Marketing Campaigns That WORK Everytime) with Cameron Storer
If you can’t rely on leads coming in, then how can you make business decisions like hiring, opening new locations, or simply investing more in your marketing?
You can’t.
And if you’re a business owner who does not have systems in place that reliably bring in leads every single month, it’s hell… sleepless nights, constant worry, and anxiety over cash flow.
Cameron’s session covered the most important, and successful autopilot marketing systems that are working for Paul, and the 100+ clinics within Paul’s CMO Marketing Agency.
Key Quotes
- "Most marketing campaigns FAIL because there is NO differentiating factor between you, and your competitors."
- "The biggest mistake you can make is to wait. To wait for doctor's referrals. To wait for the patient to find you. Waiting is going to kill your growth."
- No one cares that you're the best PT...they only care about not being able to put their kids to bed, and being unable to play 18 holes at the weekend."
- "There's NO point in your marketing falling off a cliff after 2 or 3 weeks after you run campaigns. You need to be patient and consistently get in front of the right people."
- "Most businesses don't grow because they ask their prospect to take a leap of trust too far and too soon...SLOW DOWN and you will get BETTER patients who spend more money."
- "No one knows how good you are before the sale. Before the sale, they only know how good your marketing is."
Wish you’d been at PPM Live 23 for this session?
Then get your virtual event pass to get LIFETIME access to every session from the weekend!
Session 4 – CEO Success Panel: Top 5 Physical Therapy CEO’s Discuss Their Incredible Progress, Biggest Challenges & Best Decisions Of The Last 12 Months with Paul Gough
After our Ultimate CEO finalists took to the stage yesterday to launch their bid for becoming the winner, they were back today to chat with Simon about how CEO Mastermind and being in Paul’s world more broadly has been valuable to their business.
And we announced the winner of our Ultimate CEO competition for 2023!
Key Quotes
- "Businesses can be lonely. But the incredible support from my CEO family got me through some really dark times." - Keith Roed
- "A massive lesson I learned from Paul was that the truth will set you free. But first it will piss you off" - Tom Padilla
- "Don't underestimate the power of community because they see so much more of your business and from a different perspective." - Zuzana Rogers
- "I come to the Paul Gough world to improve my business - but in the end, I improved as a person. I feel more fulfilled and can overcome self-limiting beliefs." - Joann Pung
- "The level of thinking that got you into the problem, won't get you out." - Michael Chin
- "Get comfortable with being uncomfortable." - Keith Roed
- "Being in business is a privilege. It's much bigger than yourself. You have staff, patients, and their families. They all have stock in your business succeeding."
- "The reason people come into Paul's world is because of the content, the reason they stay is because of the community." - Simon Godding
- "Surround yourself with people that are a step or two steps ahead of you - they will pull you forward." - Zuzana Rogers
Congratulations To The Ultimate CEO 2023 – Joann Pung from Manual Physical Therapy…
An incredible person who we all love so much!
Speaking about Joann, Paul told the packed crowd…
“You are looking at the most courageous person, and I know behind the scenes what she’s going through. Joann makes such brave decisions with staff, raising prices, and she’s an absolute star! Well done Joann, and I can’t wait to see you in England!”
Joann was in shock and shared “I could not picture myself being up here a year ago. Thank you for choosing me as your winner! If I can do it, you can do it too.”
The whole community is so pleased for Joann, and she has made a massive transformation in her business in 2023.
Yesterday, Joann shared that she used to be nervous about charging $100 per session…
Now, Joann is charging $325 – more than 3x of what she used to charge and is reaping the rewards!
Last but not by no means least, a massive congratulations, and thank you to the 4 finalists – Michael, Tom, Keith, and Zuzana!
Session 5 – Advanced Lead Generation: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine – Part 2 with Paul Gough
If your clinic grapples with the challenge of consistently attracting new leads, frets over patient turnover and finds its communication channels eerily quiet, the second session of this 3-part seminar was tailor-made for you!
Conducted by Paul himself, a seasoned expert in advanced lead generation, this seminar delved into his remarkable journey of expanding a four-location, self-pay physiotherapy clinic in the UK – a country renowned for its free healthcare system.
By applying just a fraction of the invaluable insights Paul shared with you on Day 2, you can liberate yourself from the suffocating grasp of profit-draining insurance companies. This newfound knowledge empowers you to attain the financial stability and the quality of life you rightfully deserve.
Key Quotes
- "Don't tell me you're different. Show me your different."
- "Leads are the lifeblood of your office. And you MUST recognize how important your leads are to your business."
- "It's lonely at the top, and it's crowded at the bottom."
- "One of the BIG reasons you're sloppy with your lead follow up (and LOSING a LOT of MONEY) is because you don't know where your leads are...PhysioFunnels fixes this."
- "Your TOP priority should be to follow-up on leads. There is NOTHING else more important and no, or poor follow up means you won't be able to grow."
- "People will always say that they have no money, so don't dismiss anyone. Commit to long-term nurture, and people will find the money once they understand how you can solve their problems."
Session 6 – Advanced Lead Generation: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine – Part 3 with Paul Gough
After a short break, Paul was back on the PPM Live stage to deliver the final session of his 3-part marketing masterclass – Advanced Lead Generation: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine
Key Quotes:
- "You can't say you're different and then act the same by giving out business cards hoping to influence someone to call and spend $2000 with you"
- "Basically , you're all too NICE, POLITE and REASONABLE and you care more about what others think than living a great life and having a wildly profitable business."
- "The most important difference to make is in how the client PERCIEVES how good you are and what you can do for them."
- "Without a trust building, expert and authorative position in your market place you WILL be a constant victim of price, push back and drop offs, staff turn over and insurance reimbursement humiliation."
- "If you want to be poor, be a generalist. If you want to be loaded, and say goodbye to the insurance companies, become an expert."
- "Don't feel ashamed of how much you earn or want to earn, and NEVER feel judged about what others think about this."
Tomorrow’s Agenda
If you thought today was action-packed, we have an EVEN busier final day tomorrow with 4 valuable sessions planned including…
Day 3 Agenda
8:30am – 9:45am
Anil Gupta Keynote: 3 Keys To Immediate Happiness In Business & Life
9:45am – 11:00am
Developing “A Players”: What The Best Staff Do Differently (And How To Get Your People To Do More Of It!) with Paul Gough
11:40am – 1:00pm
Greg Crabtree Keynote: How To Increase The Exit Value Of Your PT Business (So You Can Sell It For The Highest Possible Amount Of Money)
1:00pm – 3:00pm
21 Things To Know When Scaling To Past $80k Per Month (Whether You’re Trying To Get There OR Already There & Isn’t Going To Plan) with Paul Gough
Want to get lifetime access to the recordings from all 3 days?
Then get your Virtual Event Pass now, by clicking the link below!
