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Category: Paul Gough Blog

Best Email Marketing Tips for Physical Therapists to Increase Your Patient Lifetime Value

Paul Gough | 1st December 2021
Best Email Marketing Tips for Physical Therapists to Increase Your Patient Lifetime Value

What does your email follow-up process look like for your physical therapy clinic at the moment? Are you doing any sort of automated follow up? Too many PT Clinic Owners make the mistake of putting 100% of their effort into constantly getting new patients, all the while neglecting the warmest leads they have (AKA: theRead More…

5 Major Mistakes You Might Be Making On Your PT Clinic’s Instagram Account

Paul Gough | 17th November 2021
5 Major Mistakes You Might Be Making On Your PT Clinic’s Instagram Account

Most successful physical therapy clinic owners use Instagram and other social media platforms to promote their products or services. However, many PTs are making some classic mistakes with this platform. Here on Planet Paul we do talk a lot about Facebook, because our ideal patient also happens to be the primary demographic of Facebook usersRead More…

5 Ideas For Physical Therapists Who Want To Start A Podcast For Their Clinic

Paul Gough | 3rd November 2021
5 Ideas For Physical Therapists Who Want To Start A Podcast For Their Clinic

So you are thinking about starting a podcast for your physical therapy clinic, but you’re not quite sure how to start. Surprisingly, creating a physical therapy podcast is really not as difficult as many make it out to be. There are two challenges that physical therapists generally encounter when they decide to start a podcast:Read More…

The 6 Most Powerful “Google My Business” Page Lead Generation Strategies To Help You Achieve Success With Your Online Presence

Paul Gough | 20th October 2021
The 6 Most Powerful “Google My Business” Page Lead Generation Strategies To Help You Achieve Success With Your Online Presence

WE’VE EXPERIENCED a spike in overall Google enquires at the Paul Gough Physio Rooms recently, especially as Covid restrictions have started to ease. With more and more people now searching for physical therapy services in their local area, it’s crucial that your business is seen in the search engines. But as well as being seen,Read More…

5 Simple, Fast-Action Marketing Ideas for Your Physiotherapy Clinic

Paul Gough | 21st September 2021
5 Simple, Fast-Action Marketing Ideas for Your Physiotherapy Clinic

Know you need to market your physiotherapy clinic, but not sure where to start? Physical therapy marketing strategies don’t need to be complicated. There are some very easy steps you can take to launch your clinic’s marketing and increase your brand awareness. Most physical therapists know the importance of social media platforms to create anRead More…

6 Things Your PT Marketing Assistant Should Be Doing – But Isn’t

Paul Gough | 8th September 2021
6 Things Your PT Marketing Assistant Should Be Doing – But Isn’t

Your marketing assistant can be either your greatest asset or your greatest frustration when it comes to marketing your physical therapy clinic. A lot of clinic owners know that they need a marketing assistant to help bring in new patients – but they just aren’t sure what that assistant should be doing all day. WhetherRead More…

9 Simple Ways for PTs to Boost Traffic and Generate New Leads Through Instagram

Paul Gough | 25th August 2021
9 Simple Ways for PTs to Boost Traffic and Generate New Leads Through Instagram

Making use of Instagram and other social media platforms is essential for private practice owners to promote their products or services. Creating a calendar to post regularly on social media will help drive traffic to your website, encourage your target audience to convert and even help with lead generation. Social media marketing should absolutely becomeRead More…

4 Books Every Physical Therapist MUST Read to Consistently Generate New Leads for Your Clinic

Paul Gough | 11th August 2021
4 Books Every Physical Therapist MUST Read to Consistently Generate New Leads for Your Clinic

While in PT school you likely were required to read books about anatomy, treating patients, analyzing pain points and learning how to help ease body pain. Yet, most physical therapists agree that upon graduation from PT school they were left severely lacking when it comes to training about such essential subjects as how to generateRead More…

Do Google Ads Work for Physical Therapists? The PT’s Guide to Getting More Patients TODAY

Paul Gough | 28th July 2021
Do Google Ads Work for Physical Therapists? The PT’s Guide to Getting More Patients TODAY

As a physical therapist, you might be wondering how you can get more patients to hear about your clinic and the services that you have to offer. You started your physical therapy clinic, built an engaging website to draw traffic to your site and started implementing a traditional marketing strategy to bring in new patientsRead More…

How Disapproved Ads Affect Your Facebook Business Account for your PT Clinic

Paul Gough | 14th July 2021
How Disapproved Ads Affect Your Facebook Business Account for your PT Clinic

Social media marketing can be challenging, especially when putting out ads. It doesn’t always offer the best user experience right off the bat, it takes a lot of practice and experience to understand how to do social media ads correctly. Today, let’s focus on your Facebook ads, and deleting any that you currently have inRead More…

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