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If you have recently hired a new PT – or you are about to do so – you will likely be apprehensive about the possibility that your current patients won’t want to see someone who is essentially your JNR? The problem is though, how do you grow if you can’t get past patients only everRead More…
A couple of days ago I was asked this question by a PT practice owner hungry for growth in 2023: “Paul, I am planning to hire more PT’s in 2023 to see patients on my behalf. My schedule is full and I’m looking to take a step back from seeing that many people. I amRead More…
From the desk of Luke Hockborn, head of recruiting. Let’s flip the script from finding great people to retaining great people. In business, we place too much weight one way or the other without finding that sweet spot. It is up to you to keep showing up for your team to keep your A-list staffRead More…
This is a long message, so pull up a chair to read it: As you scroll through social media or watch the news, it is easy to believe that everything is “all bad”. The media exist to have you believe that the world is always getting worse. No matter what decade it is, they will sayRead More…
That’s a wrap. Our World Tour has come to an end. We’ve just returned from Sydney after an EPIC Financial Skills & Annual Planning Workshop. Huge thanks to all that attended, we cannot wait to come back! During our World Tour, we helped PTs and clinic owners ‘understand the numbers’ and talked about getting theRead More…
Why should you set up Facebook Ads and what is their importance to your business? Let us begin with the facts. Facebook is used by 80% of all Internet users. Facebook is used by 65% of persons over the age of 65. It has billions of users, with the majority of them checking their FacebookRead More…
Do you want to be the leading face behind your business and be seen as an expert on the subject of patient health and physical therapy? Get your YouTube Channel up and running. One great way to place yourself ahead of your competition is to start a YouTube channel, answering questions that your Perfect PatientRead More…
Are you ready to challenge yourself in new ways? Are you ready to take steps to establish your credibility and professionalism online? An effective way to do that is by ensuring your LinkedIn Page is updated and active. You might think: “But Paul, my Perfect Patient is much older and doesn’t use LinkedIn. How doesRead More…
Recruiting in 2022 was difficult. Recruiting in 2023 will be even tougher. The question will be, do you want to find top talent? Here are 5 of the best-recruiting tips to avoid hiring struggles. Depending on which side of the fence of you sit on, recruitment is either the best thing you canRead More…
From the Desk of Paul Gough, Orlando, Florida Re: My Thoughts Since PPM LIVE — So we’re almost three weeks since “PPM LIVE” happened. I wanted to write this letter to you to personally thank you for coming and contributing to the most amazing of weekends that exceeded all expectations. When I first announced PPM Live, IRead More…
