Let’s revisit my trip to Cleveland to see Dan Kennedy, and explain the importance of identifying your target audience, repelling those who don’t fit your target market, and communicating effectively to grow your business. If you are avoiding to market, you will be at a significant financial disadvantage, so keep reading to learn how toRead More…
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Category: Paul Gough Blog
Is Now The Right Time To Start Marketing To Affluent Patients?
I found some UNRELEASED content from when I went to Dan’s house in Cleveland, Ohio… In this blog post, Dan Kennedy talks about the consolidation of big healthcare systems and how important it is to have multiple sources of patients. Read why Dan says “the worst number in business is one.” Dan will be joiningRead More…
How Can I Improve My Digital Marketing Strategy?
I know that your problems with digital marketing are one of, if not all of, these 3- They struggle to get good leads They struggle to get enough leads They simply don’t know how to do it Have you ever heard of the idiom “judging a fish on it’s ability to climb a tree”? WeRead More…
The Absolute Joy of a Massive Tax Bill
This article is not about tax season, it’s more about the bigger broad point of why you’re running a business in the first place and that is to get WEALTHY. Never forget that. Write it down. There’s a higher purpose to the company that might involve serving people better than anyone else but the pointRead More…
Is It Really The Government’s Fault?
Over the last year or so – and probably for the next year (if not longer), most people are going to look to blame the government for the financial predicament that they find themselves in. I say MOST people. There’s approximately 1% of the population who will NOT. They are the entrepreneur millionaires. The big mistakeRead More…
“How to Create Two Weeks Worth of New Content in Just 5 Hours”
FROM THE DESK OF LESTER KITCHING: (The Head of my Physio Rooms Marketing and a Specialist in CMO) I want to share a little story that I thought highlights the importance of focusing on a variety of marketing spokes, and not just being tunnel vision with paid ads, such as Google. When my wife wasRead More…
The 5 F-Factors You Need to Seal the Deal with New A-Player Hires
Today, we have a special treat for you. My head of recruitment Luke has shared his secrets when it comes to sealing the deal with high-quality recruits for the PG Team. Take this and replicate it in your own business. — So, you’ve found your A-player… what next? Well, now you’re about toRead More…
6 Steps to Ensure Your Q2 & 2023 are a Success with the Right Financial Planning
As we creep into Q2 of 2023, it’s time to check on how the planning and execution of your budget has been going. I wanted to take this opportunity to take you back and remind you of the basics when doing your budget or revisiting it. Maybe you need to make some adjustments. Read More…
You could see George Clooney and Celine Dion…
The clock is ticking down to the next Big 4% Club Mastermind Meeting that is happening in Las Vegas on April 1-2. Book your seat here: www.paulgough.com/guest If you HAVE booked your seat, well done. We can’t wait to work with you AND party with you across the weekend. If you’re bringing your team, wellRead More…
Last call for Las Vegas Meeting (April 1-2)
Of all the places I love to host my big events, Las Vegas is probably my favourite. It appears that it is a favourite of my clients also. We’re 6 weeks out from the next big meeting of my Mastermind, and only have 3 VIP Guest Passes left for you to come and work with us forRead More…