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Category: Paul Gough Blog

4 Books Every Physical Therapist MUST Read to Consistently Generate New Leads for Your Clinic

Paul Gough | 11th August 2021
4 Books Every Physical Therapist MUST Read to Consistently Generate New Leads for Your Clinic

While in PT school you likely were required to read books about anatomy, treating patients, analyzing pain points and learning how to help ease body pain. Yet, most physical therapists agree that upon graduation from PT school they were left severely lacking when it comes to training about such essential subjects as how to generateRead More…

Do Google Ads Work for Physical Therapists? The PT’s Guide to Getting More Patients TODAY

Paul Gough | 28th July 2021
Do Google Ads Work for Physical Therapists? The PT’s Guide to Getting More Patients TODAY

As a physical therapist, you might be wondering how you can get more patients to hear about your clinic and the services that you have to offer. You started your physical therapy clinic, built an engaging website to draw traffic to your site and started implementing a traditional marketing strategy to bring in new patientsRead More…

How Disapproved Ads Affect Your Facebook Business Account for your PT Clinic

Paul Gough | 14th July 2021
How Disapproved Ads Affect Your Facebook Business Account for your PT Clinic

Social media marketing can be challenging, especially when putting out ads. It doesn’t always offer the best user experience right off the bat, it takes a lot of practice and experience to understand how to do social media ads correctly. Today, let’s focus on your Facebook ads, and deleting any that you currently have inRead More…

These Physical Therapists Reach Thousands of New Patients Every Month Using Simple Online Marketing Strategies

Paul Gough | 7th July 2021
These Physical Therapists Reach Thousands of New Patients Every Month Using Simple Online Marketing Strategies

These physical therapists are reaching between 2,000 and 15,000 new patients every month, just by running Facebook and Google Ads for their Physical Therapy Clinics. During the pandemic when most other private practices were suffering, these clinic owners took the initiative and actually GREW their businesses and increased their patients every month by increasing theirRead More…

How Do You Evaluate Your Current Physical Therapy Marketing Performance?

Paul Gough | 30th June 2021
How Do You Evaluate Your Current Physical Therapy Marketing Performance?

The Meaning Of Marketing Marketing is an art. It takes strategy, knowledge, and an understanding of your consumers’ wants and needs to be able to market effectively. When you market, you establish connections that will benefit you in the future. All of this sounds great, but in order to market successfully, you need to haveRead More…

How Covid-19 Has Changed Physical Therapy

Paul Gough | 16th June 2021
How Covid-19 Has Changed Physical Therapy

March 2020 marked the start of a new era of the world and, as you all know, not a particularly good one. We found ourselves in the middle of a global pandemic. Thousands were dying, hospitals were overwhelmed with patients, doctors ran out of personal protective equipment (PPE), and the world pretty much shut down,Read More…

How Do You Measure Physical Therapy Online Marketing Success?

Paul Gough | 2nd June 2021
How Do You Measure Physical Therapy Online Marketing Success?

How much do you invest each month in your physical therapy clinic’s online marketing? What practices are you using to increase your clinic’s online marketing success? And how do you know if they are working? During the pandemic, while many physical therapists lessened their online presence and marketing strategy, I made a commitment to investRead More…

Why Is Customer Lifetime Value So Important In Physical Therapy?

Paul Gough | 20th May 2021
Why Is Customer Lifetime Value So Important In Physical Therapy?

Today I want to talk to you about something that will be very important if you want to stay on top of your competitors: Customer Lifetime Value. Customer lifetime value tells you how well you are connecting with your audience. Of course, this is information you should definitely want to know to be successful withRead More…

How to Start a Physical Therapy Business

Paul Gough | 12th May 2021
How to Start a Physical Therapy Business

Do you want to branch out from the physical therapy clinic you are working at to start your own clinic? Or perhaps you are recently graduating from PT school and want to take the big step of becoming a business owner after you graduate? Or maybe you are already a physical therapy private practice owner,Read More…

How to Determine a Physical Therapy Marketing Budget

Paul Gough | 6th May 2021
How to Determine a Physical Therapy Marketing Budget

Managing Your PT Practice Marketing Budget Why is having a marketing campaign so important for your physical therapy clinic or private practice? Having a successful marketing campaign can help your clinic attract a new patient as well as retain existing clients. Your physical therapy marketing strategy should be at the forefront of your efforts toRead More…

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