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Category: Paul Gough Blog

What are the Best Strategies for Social Media Marketing for Physical Therapists?

Paul Gough | 11th March 2021
What are the Best Strategies for Social Media Marketing for Physical Therapists?

As a private practice owner, social media is something that business owners tend to overcomplicate and make more difficult than it needs to be in terms of their physical therapy marketing plan. The best advice is to always to plan ahead for your social media. There is no excuse you can conjure up to convinceRead More…

How to Run a Successful Physical Therapy Business

Paul Gough | 4th March 2021
How to Run a Successful Physical Therapy Business

How you run your life is how you run your business. Most physical therapy private practice owners today wake up thinking that their problem is marketing or staff or a lack of systems – the reality is that the REAL problem (the cause of all of those symptoms) is likely staring back in the mirrorRead More…

Facebook or Google for Your Physical Therapy Clinic, Which is Better?

Paul Gough | 25th February 2021
Facebook or Google for Your Physical Therapy Clinic, Which is Better?

Facebook or Google for Your Physical Therapy Clinic? Which is Better? As a physical therapist, how do your “Perfect Patients” behave and find you online? In marketing this is commonly known as traffic. In the world of online marketing – it’s pretty apparent that people’s understanding of “traffic” is different than others, so I wantedRead More…

How to Best Use Your Time Once You’ve Stopped Treating Patients

Paul Gough | 18th February 2021
How to Best Use Your Time Once You’ve Stopped Treating Patients

The people with the best lives have the best choices. If you take nothing else from this article, it should be that. Wake up every day focusing on doing things that will expand the number of choices available to you and watch the quality of your life improve. Frustration is reduced, fulfillment is increased, andRead More…

3 Ways to Ensure that Your PT Clinic Employees are More Successful

Paul Gough | 18th February 2021
3 Ways to Ensure that Your PT Clinic Employees are More Successful

There’s a fine line between giving too much support and creating a culture of entitlement. A toddler needs support, but eventually she needs to be allowed to walk on her own. She has to put her left foot in front of the right and if it doesn’t keep up, she needs to learn to rollRead More…

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