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We all have the potential to do more and be more. Potential is a word that is used a lot by people when trying to be optimistic or positive about a person or situation. It happens when teachers tell parents that their child is showing some promise in the classroom. “Your boy is doing well…Read More…
If you own a private practice, it is ESSENTIAL that you have some ‘Welcome’ or ‘New Patient’ marketing campaign that introduce your patients to your community, clinic and service. Infusionsoft, by Keap, is one of the best customer relationship management automation software out there for small businesses and their teams to develop sales and marketingRead More…
Running Facebook Ads is one of THE most important ways for savvy physical therapy clinic owners to attract new patients and grow their business. The most important thing to remember is that Facebook’s marketing strategy is always changing. It’s important to keep up to date on everything Facebook related as best you can as youRead More…
So here we are already exactly 50% of the way through February… and 50% of the way through the first quarter of 2022. How is it going for you? What I’ve realized from working with clinic owners like you is that many simply don’t know how it’s really going. Sure, they’ve got their ownRead More…
A regular question I get asked is: “Do you ever run out of content to post about for Paul Gough Physio Rooms?” My answer is a simple one: No. We make the most of every piece of content, repurposing and distributing it under different headlines and positioning it in slightly different ways, multiple times acrossRead More…
If you’re a physical therapist, hiring a marketing assistant for your clinic might feel like a daunting task. You are extremely skilled in physical therapy. You know what to do if someone comes in with pain to help them feel better, but you don’t know the first thing to do when it comes to marketingRead More…
One of the questions I get asked the most from clients is about recruitment…. How do we do it? How long does it take? What is the accountability and training like once they start? How do you create a scorecard? In our company, and in others you might admire, you see the great and theRead More…
Throughout our time of managing paid search campaigns, with Google, You Tube, Bing and a sprinkle of Yahoo being the most prominent, our Private Practice Marketer agency hears time and again about clients struggling to run their own Paid Search Campaigns, with a big budget spent with limited success. Paid search advertising offers a rapidRead More…
Do you want to be the leading face behind your business and be seen as an authority on the subject of patient health and physical therapy? One great way to place yourself ahead of your competition is to start a YouTube Channel answering questions that your perfect patients want to know. Did you know thatRead More…
What does your email follow-up process look like for your physical therapy clinic at the moment? Are you doing any sort of automated follow up? Too many PT Clinic Owners make the mistake of putting 100% of their effort into constantly getting new patients, all the while neglecting the warmest leads they have (AKA: theRead More…
