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Category: Paul Gough Blog

If What You’re Doing Is So Right, Why Do You Need to Justify It to Anyone?

Paul Gough | 20th July 2022
If What You’re Doing Is So Right, Why Do You Need to Justify It to Anyone?

Imagine the scenario. You spend your whole life working towards something – a certain level of achievement – only to discover that you won a gold medal in the wrong race. Sounds dumb, right? And in the cold light of day, it is. But it is life in the entrepreneurial world and it’s so commonRead More…

The 5 Best Facebook Ad Retargeting Strategies You Should Be Using

Paul Gough | 29th June 2022
The 5 Best Facebook Ad Retargeting Strategies You Should Be Using

Have you ever been shopping on Target’s website, but decided not to purchase anything, then seen a Target ad pop-up on your Facebook ads in you feed? (Happens to us all the time.) Today, I’m going to teach you how it’s done! We are going over our most successful retargeting on Facebook strategies that youRead More…

The 10 Crucial Decisions to Reach a Million Dollar Business

Paul Gough | 15th June 2022
The 10 Crucial Decisions to Reach a Million Dollar Business

Jason and Shania Clemons started in business in 2015 and jumped in Paul’s World in 2016. In 2019, they dove into 4% Club and are now CEO Mastermind members. They are some of the most successful business owners in this community and were invited onstage at our Summer Mastermind Event to take you through theRead More…

Why You Need to Start with an Audience Building Campaign on Facebook Ads to Boost Your Leads 

Paul Gough | 1st June 2022
Why You Need to Start with an Audience Building Campaign on Facebook Ads to Boost Your Leads 

When it comes to creating ads online, creating an audience on Facebook, here’s where to start; if you’re wondering why you need to start with an audience building campaign, let me explain…  Facebook is classified as a “push” platform, while Google is a “pull” platform. Users are not searching for your content on Facebook, weRead More…

Addressing the Missed Opportunities That are Costing You Leads

Paul Gough | 18th May 2022
Addressing the Missed Opportunities That are Costing You Leads

Today, the focus is on Google Ad call extensions and addressing ‘wrong number’ callers and how important it is for your company and your services to be getting calls from Google Ads, as well as the importance of changing your mindset regarding calls coming into the business.  Call Extension Ads  You can add phone numbersRead More…

“Why Do People Fail To Reach Their Full Potential in Business? Part 2”

Paul Gough | 4th May 2022
“Why Do People Fail To Reach Their Full Potential in Business? Part 2”

If you’d like to read part 1 of this article, where I discuss the Role of Discernment in Achievement, ‘Say Nothing’ To Anyone, & Gratification over Commitment And Follow Through … Read it here!  Decisions to start or stop things…  I think both of these are equally as important as the other. Starting something is veryRead More…

“Why Do People Fail To Reach Their Full Potential in Business? Part 1”

Paul Gough | 20th April 2022
“Why Do People Fail To Reach Their Full Potential in Business? Part 1”

We all have the potential to do more and be more. Potential is a word that is used a lot by people when trying to be optimistic or positive about a person or situation. It happens when teachers tell parents that their child is showing some promise in the classroom. “Your boy is doing well…Read More…

How to Use Infusionsoft To Create a Personal Experience For Your Patients

Paul Gough | 9th March 2022
How to Use Infusionsoft To Create a Personal Experience For Your Patients

If you own a private practice, it is ESSENTIAL that you have some ‘Welcome’ or ‘New Patient’ marketing campaign that introduce your patients to your community, clinic and service. Infusionsoft, by Keap, is one of the best customer relationship management automation software out there for small businesses and their teams to develop sales and marketingRead More…

The Top 3 Questions PT Clinic Owners Ask About Facebook Marketing

Paul Gough | 23rd February 2022
The Top 3 Questions PT Clinic Owners Ask About Facebook Marketing

Running Facebook Ads is one of THE most important ways for savvy physical therapy clinic owners to attract new patients and grow their business. The most important thing to remember is that Facebook’s marketing strategy is always changing. It’s important to keep up to date on everything Facebook related as best you can as youRead More…

Digital Marketing Expectations/Results in the age of Omicron

Paul Gough | 14th February 2022
Digital Marketing Expectations/Results in the age of Omicron

So here we are already exactly 50% of the way through February… and 50% of the way through the first quarter of 2022.   How is it going for you? What I’ve realized from working with clinic owners like you is that many simply don’t know how it’s really going. Sure, they’ve got their ownRead More…

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