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Today we’re going to answer a very important question, a common question that many physical therapy business owners have: How do I market myself as a physical therapist? I have been marketing myself and my business for over a decade now. I run a private cash pay business in the United Kingdom that is competingRead More…
In our New Patient Accelerator Program we show you everything you need to know to market your clinic, including setting up your Facebook Ads. So, in this article, I wanted to help you hit the ground running by making sure your ad account is set up and ready to go. Believe it or not, someRead More…
The most recognizable truth is that each and every physical therapy practice is unique. You have unique demographics, unique therapists providing care and customer service, and unique personalities throughout the office. That being said, all private practices require the same fundamentals to run successfully. Here are Five Fundamentals Necessary for a Successful PT Business, anywhereRead More…
A Step-By-Step Walkthrough Of Getting The Statistics You Want On Your Infusionsoft Dashboard For those of you who are using the CRM, Infusionsoft, you should know by now the power of Tags – if you don’t currently use Infusionsoft, you should check out Paul’s Infusionsoft training, as a matter of urgency! In the Paul GoughRead More…
As a private practice owner, social media is something that business owners tend to overcomplicate and make more difficult than it needs to be in terms of their physical therapy marketing plan. The best advice is to always to plan ahead for your social media. There is no excuse you can conjure up to convinceRead More…
How you run your life is how you run your business. Most physical therapy private practice owners today wake up thinking that their problem is marketing or staff or a lack of systems – the reality is that the REAL problem (the cause of all of those symptoms) is likely staring back in the mirrorRead More…
Facebook or Google for Your Physical Therapy Clinic? Which is Better? As a physical therapist, how do your “Perfect Patients” behave and find you online? In marketing this is commonly known as traffic. In the world of online marketing – it’s pretty apparent that people’s understanding of “traffic” is different than others, so I wantedRead More…
The people with the best lives have the best choices. If you take nothing else from this article, it should be that. Wake up every day focusing on doing things that will expand the number of choices available to you and watch the quality of your life improve. Frustration is reduced, fulfillment is increased, andRead More…
There’s a fine line between giving too much support and creating a culture of entitlement. A toddler needs support, but eventually she needs to be allowed to walk on her own. She has to put her left foot in front of the right and if it doesn’t keep up, she needs to learn to rollRead More…
1420 Celebration Blvd. Suite 200
Celebration, FL 34747
(407) 567-0086
25 Raby Road
Hartlepool, TS24 8AS
England
01429 866771
Paul@PaulGough.com
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