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Category: Paul Gough Blog

Why Selling to People Who Don’t Know About PT Is Key to Multiplying Your Revenue

Paul Gough | 10th July 2023
Why Selling to People Who Don’t Know About PT Is Key to Multiplying Your Revenue

I’d say of all of the things that I’d learned that have had the biggest shift in the way that I see life and see business and understand my business, and ultimately the opportunities that I’ve got from my business – the biggest one has been understanding the very simple but often overlooked idea that the moneyRead More…

What Is Emotional Fitness And How Does It Contribute To Business Success?

Paul Gough | 3rd July 2023
What Is Emotional Fitness And How Does It Contribute To Business Success?

People ask me all the time, what is my morning routine?  Well, it starts every day in the gym and here’s why…  I believe fitness is just a prerequisite for a business owner not only to be successful because, of course, you can be successful in business without being in the gym or without beingRead More…

How Can Shifting Your Mindset From Practitioner to Marketer Change Your PT Career?

Paul Gough | 26th June 2023
How Can Shifting Your Mindset From Practitioner to Marketer Change Your PT Career?

This is one of the best things Dan Kennedy ever taught me.  It was quite interesting because I’d spent my whole physio career wanting to be the best physio.  I spent my entire life thinking that if I was the best physical therapist, if I had the best skills, if I was the best clinicianRead More…

How Do I Get To A Point Where Approval Isn’t Needed?

Paul Gough | 19th June 2023
How Do I Get To A Point Where Approval Isn’t Needed?

The Best Thing I’ve Learned From Dan Kennedy  Let me tell you the best thing I’ve ever learned from Dan. One of them. There’s so many.  But this is one of the best. It’s called approval not needed and it’s a principle. It’s a way of living. It’s a type of life. It’s a quality ofRead More…

Is the Government’s Preference for Big Business Hurting Private Practice Owners?

Dan Kennedy | 15th June 2023
Is the Government’s Preference for Big Business Hurting Private Practice Owners?

In this new blog post, Dan Kennedy and I take a closer look at the growing influence of large corporations in the healthcare industry and the challenges facing private practices. What does the future hold for physical therapists? Keep reading to find out, and listen to the podcast here. By the way, have you bookedRead More…

Is Your Bad Relationship With Money Stopping You From Growing Your PT Business?

Dan Kennedy | 12th June 2023
Is Your Bad Relationship With Money Stopping You From Growing Your PT Business?

We’re revisiting my trip to see Dan in Cleveland, and today, Dan Kennedy and I are discussing the factors that keep business owners from achieving financial success. You must have the right mindset and behavior to be successful. Did you know we are less than one month away from our big event in Cleveland? JoinRead More…

Are You Missing Out on Financial Success?

Dan Kennedy | 8th June 2023
Are You Missing Out on Financial Success?

Let’s revisit my trip to Cleveland to see Dan Kennedy, and explain the importance of identifying your target audience, repelling those who don’t fit your target market, and communicating effectively to grow your business. If you are avoiding to market, you will be at a significant financial disadvantage, so keep reading to learn how toRead More…

Is Now The Right Time To Start Marketing To Affluent Patients?

Dan Kennedy | 6th June 2023
Is Now The Right Time To Start Marketing To Affluent Patients?

I found some UNRELEASED content from when I went to Dan’s house in Cleveland, Ohio… In this blog post, Dan Kennedy talks about the consolidation of big healthcare systems and how important it is to have multiple sources of patients. Read why Dan says “the worst number in business is one.” Dan will be joiningRead More…

How Can I Improve My Digital Marketing Strategy?

Paul Gough | 31st May 2023
How Can I Improve My Digital Marketing Strategy?

I know that your problems with digital marketing are one of, if not all of, these 3- They struggle to get good leads They struggle to get enough leads They simply don’t know how to do it Have you ever heard of the idiom “judging a fish on it’s ability to climb a tree”? WeRead More…

The Absolute Joy of a Massive Tax Bill

Paul Gough | 24th May 2023
The Absolute Joy of a Massive Tax Bill

This article is not about tax season, it’s more about the bigger broad point of why you’re running a business in the first place and that is to get WEALTHY. Never forget that. Write it down. There’s a higher purpose to the company that might involve serving people better than anyone else but the pointRead More…

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