Wow! What a first day at PPM Live 23 in Orlando, where we brought together 250 private practice owners from across the globe to learn exactly how to escape from the profit-crushing insurance companies and a life of begging doctors for referrals.
Today, we had an incredible opening ceremony, 2 sessions from Paul on Shocking State Of The PT Profession: How To Protect Yourself From The Coming Trends, Tribulations & Turmoil and Advanced Lead Generation: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine, an introduction to our 5 Ultimate CEO contenders, and an unforgettable keynote from Marcus Lemonis.
Here’s A Recap Of Everything That Happened On Day 1…
9:30am – 9:40am
Spectacular Opening Ceremony
9:40am – 11:10am
Shocking State Of The PT Profession: How To Protect Yourself From The Coming Trends, Tribulations & Turmoil with Paul Gough
11:30am – 12:45 pm
Advanced Lead Generation: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine – Part 1 with Paul Gough
2:10pm – 4:00pm
Ultimate CEO Competition: 5 CEO MM Members Share Their Incredible Story Of Success, Looking To Win YOUR Vote To Be Crowned Our Ultimate CEO For 2023
4:30pm – 6:00pm
Marcus Lemonis Keynote
7pm – Late
Swinging 60’s After Party
Couldn’t make the trip to Orlando to experience PPM Live in person?
Then get your Virtual Event Pass now, so you can watch every session from Day 2 & 3 from home or the office including sessions from Paul Gough, Marcus Lemonis, Greg Crabtree, Anil Gupta, and many more marketing, sales, and automation experts!
Plus, you get LIFETIME access to all the recordings (even for the session you’ve missed on Day 1).
Spectacular Opening Ceremony To PPM Live 2023
If you’ve been to stuffy, corporate, and quite frankly incredibly boring events in the past… our spectacular opening ceremony acts as a HUGE reminder that we are NOTHING like that.
Our events are designed to not only give you incredible insights, proven strategies, and the key elements to growing your private practice…
But we also make sure you have a lot of laughs in the process – why not? Because growing your business doesn’t have to make you miserable!
Looking back to PPM Live 2022 last year, we started strong with an Elvis impersonator taking to the stage performing classics including Queen’s “We Will Rock You” and “Bohemian Rhapsody”, and this year, we’ve taken it to the next level!
PPM Live 23 started in style with an Austin Powers-themed dance routine which included a spectacular choreographed routine, groovy outfits, and Simon’s gold suit!
And we are very grateful to our 2022 Ultimate CEO Winner, Derrick Hines, for introducing Paul to the stage. He shared that one of the biggest reasons he keeps coming to Paul’s events like PPM Live is the invaluable lessons about growing a profitable private practice, plus the amazing conversations and networking with other ambitious clinic owners.
We wanted to start the weekend with an eye-opening performance, and something that’s VERY different from your usual Friday morning, and we think we put a huge tick in that box – wouldn’t you agree?
Session 1 – Shocking State Of The PT Profession: How To Protect Yourself From The Coming Trends, Tribulations & Turmoil with Paul Gough
If you’re confused and overwhelmed about the growth of your private practice and unsure whether you’re “winning”, this session was for you.
And it gave clinic owners in room, and those watching online, much-needed clarity over their progress.
Are you ahead or behind?
Do you spend too much, or too little on marketing?
Do you charge enough, and is your clinic lacking the most profitable services that are helping others make record profits (even through fears over rocketing inflation and a labor shortage)?
To help you answer these questions, Paul not only looked into his own clinics, but gathered data from 300+ other clinics, 5,000 podcast listeners, and 20,000+ physical therapists on his email list.
And with the crucial data points Paul shared, you should now be able to make much better decisions in 2024 and feel confident as you strive towards hiring another PT, opening a second location, or adding additional revenue streams to your business.
Key Quotes
- "Accountability is key. The minute you lose accountability in yourself, and your team, you lose control and success is going to be a massive challenge. "
- "The real point of the problem, and solving it, was to make future problems easier to deal with."
- "Not relentlessly following up is costing you 40% of your business, and crushing your success!"
- "You must charge the right prices if you want to be able to afford to market in 2024."
- "Marketing is the driving force behind your business."
- "If you don’t have a follow up system in place, there is NOTHING more important to fix."
- "Just because they’re not ready to buy yet, doesn’t mean they’re a bad lead. "
- "Most patients don’t need a fancy offer, they just need to be reminded you’re there."
- "If you’re a generalist, you’re in trouble… You must become an expert."
- "Do not introduce a big idea to a small mind."
To join us at PPM Live 23 from the comfort of your own home, or the office, get your Virtual Event Pass which gives you exclusive access, and lifetime access to the recordings from every single session.
Just because you’re not in Orlando with us, doesn’t mean that you have to miss out!
Session 2 – Advanced Lead Generation: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine – Part 1
with Paul Gough
If you’re a clinic that struggles to consistently generate leads, you’re constantly worrying about replacing patients that leave, and its tumbleweed in your inboxes, the first session of this 3-part seminar was for you!
And it was hosted by Paul himself, a master of advanced lead generation who has successfully scaled a 4-location, cash-pay physiotherapy clinic in the UK – the place that has a FREE healthcare system.
Implementing even just a fraction of what Paul shared this morning should help you free yourself from the vice-like grip those profit-draining insurance companies have over you, and allow you to earn the money and lifestyle you deserve!
Key Quotes
- "You need to be ruthless with efficiency if you want to maximize the profits in your private practice."
- "The best private practice owners see opportunities everywhere."
- "If you can’t attract patients, or staff, then you must become the go-to expert for your niche!"
- "You’re trying to charge for a world-class service, with staff who don’t even have the time to lose patients in the eye."
- "Reimbursements are dropping faster than ever, and if you don’t change, you WILL NOT survive."
- "No-one knows how good you are before the sale. Until they buy, they only know how good your marketing is."
- "To attract cash-pay patients, you must use lead generation marketing! You simply do not have the budget for anything else."
- "Your staff must back you, and get on board with your vision to position yourself as the go-to expert."
- "People need information before they can make a decision to spend money in your clinic."
- "If it’s free, you still MUST sell it!"
Want to watch Part 2 and Part 3 of Paul’s Advanced Lead Generation sessions?
Then get your Virtual Event Pass now, which means you can watch the rest of PPM live, and get lifetime access to EVERY SINGLE SESSION.
Session 3 – Ultimate CEO Competition:
5 CEO MM Members Share Their Incredible Story Of Success, Looking To Win YOUR Vote To Be Crowned Our Ultimate CEO For 2023
The fastest route to success is to find people that have already done what you’re trying to do – this saves you a lot of TIME, STRESS, and MONEY – and our Ultimate CEO Competition brought FIVE of the most successful private practice owners in 2023 to the stage.
We had Michael Chin, Tom Padilla, Joann Pung, Keith Roed, and Zuzana Rogers who have all had outstanding success, and shared exactly how they did it.
Key Quotes
- "The level of thinking that got you into the problem, won’t get you out of the problem."
- "The biggest growth happened when I got out of the treatment room."
- "The power is in your people, always and forever."
- "Culture and values trump skills, seniority, and personality. Strong teams bring strong organizations."
- "Because patients stay for longer, I don’t need as many leads."
- "Rather than trying to do everything, just focusing on one skill at a time made it much less overwhelming."
- "I'm now charging TRIPLE what I used to, and the only difference between then and now is my confidence and self-belief."
- "When I hired the right people, it turned out I wasn’t a bad leader, a bad coach, a bad boss. I realized I’d just hired the wrong people.."
- "Profit went from 50-75K to around 300K, and a big part of that revenue came through marketing additional cash-pay services."
- "I'm doing this for me. Everyone else just gets to come along."
Who will be crowned the Ultimate CEO of 2023 and win an all-expenses, guided trip to England?
Find out tomorrow, as well as hear more from Paul about Advanced Lead Generation, our Head of Sales, Barry George talking about Speed Selling, and PG’s Automation Queen, Lisa Surtees sharing 6 Powerful Marketing & Sales Automation Strategies that will turbo charge your PT practice growth!
Session 4 – Marcus Lemonis Keynote
If you were looking for inspiration and game-changing lessons from a business titan, Marcus’s session would have definitely ticked that box.
Marcus Lemonis is the owner of the billion-dollar company; Camping World which has locations throughout the US, and thousands of employees.
And is also the star of the CNBC hit TV show, The Profit, where he would go into small businesses and work with the owners on how to improve the profits of that business.
He’s famous for his line “People, Product and Process”, these being the three things he typically goes into businesses to fix.
As well as being a household name for his TV appearances, Marcus is a best-selling author, and international speaker who is a powerful presence on stage who can get into your head a little – like Tony Robbins – while being able to switch effortlessly to talking about finance, marketing and sales – like Kevin O’Leary.
Key Quotes
- "As business owners, we think we have to know everything, but the reality of it is, is that you don’t have to know everything."
- "The key to being a storyteller is connecting with people and having them really feel you. And the key to that is to be vulnerable."
- "The key to delivering tough messages is to do them with directness but provide the solution for them."
- "It’s better to have an average salesperson or manager, who is a great person and can be trained up. Rather than a superstar who can dunk, but everyone hates."
- "That fear of failure, of not being enough, never goes away for many business owners, and it’ll never go away, so you just have to accept it and figure out how to cope with it."
- "One of the biggest challenges we have is that we carry the baggage of previous relationships and endite the next person with this baggage."
- "It’s not cool to not have a plan. Don’t laugh about that shit."
- "We tend to really overcomplicate our own business, but you don’t have to."
- "Everyone has to remove from themselves that they are the most important thing. The business doesn’t need you, and it can work perfectly well with trained employees."
Marcus was a phenomenal presence on stage (and for the most part walking amongst the crowd) and provided the perfect end to an incredible first day of PPM Live 23.
A massive thank you to everyone in the audience who got involved including our 5 Ultimate CEO finalists, Charlie, Ellora, Jaclyn, Xavier, and Ricky.
We can’t wait to see you tomorrow in the room or to see you logging on tomorrow to watch live with your Virtual Event Pass.
And if you MISSED Marcus’s session, then your Virtual Event Pass also gives you LIFETIME access to all the recordings, so you can watch every highlight, key lesson, and insight into running a successful private practice clinic.
Swinging 60’s After Party
A PPM Live event wouldn’t be complete without after-parties filled with laughter, margaritas, and fancy dress… who said business had to be boring and serious all the time?
Tomorrow’s Agenda
If you thought today was action-packed, we have an EVEN busier day tomorrow with 7 valuable sessions planned including…
Day 2 Agenda
8:30am – 9:30am
Speed Selling: How To QUICKLY Determine If A Lead Is A Good, Qualified Buyer, Or A Big Waste Of Your Time! with Barry George
9:30am – 10:30am
6 Powerful Marketing & Sales Automation Strategies That Will Turbo Charge Your PT Practice Growth with PG’s Automation Queen, Lisa Surtees
11:00am – 12:00pm
How To Set Up Autopilot Marketing Systems To Consistently Get 15-20 New Patients Per Month (Including 5 Proven Marketing Campaigns That WORK Everytime) with Cameron Storer
12:00pm – 12:40pm
CEO Success Panel: Top 5 Physical Therapy CEO’s Discuss Their Incredible Progress, Biggest Challenges & Best Decisions Of The Last 12 Months with Paul Gough
12:40pm – 1:00pm
Ultimate CEO Winner Announcement
2:30pm – 4:00pm
Advanced Lead Generation – Part 2: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine
with Paul Gough
4:30pm – 6:00pm
Advanced Lead Generation – Part 3: Essential Elements Of A Non-Stop Lead Generation, Trust Making, Authority Building, Marketing Machine
with Paul Gough
Want to watch these sessions live, AND get lifetime access to the recordings from all 3 days?
Then get your Virtual Event Pass now, by clicking the link below!
