How Do You Measure Physical Therapy Online Marketing Success?

How much do you invest each month in your physical therapy clinic’s online marketing? What practices are you using to increase your clinic’s online marketing success?

And how do you know if they are working?

During the pandemic, while many physical therapists lessened their online presence and marketing strategy, I made a commitment to invest in my clinic’s digital marketing even during the shutdown.

The result:

In the middle of England’s lockdown, my own physio clinic generated 59 new paid leads in just one month- and all of them came to us from our online marketing campaigns.

For full disclosure – I have an “unfair” advantage – that being a team of 13 experts doing this for me.

Learn More About My Private Practice Marketer Program Here and Have My Team Take Over Your Clinic’s Online Marketing.

These results defy what the typical clinic owner would ever believe is possible, especially  in a country that was deeply locked down.

But it’s not just me that it’s happening to…

Seems the surge in patients that are looking for physio clinics is happening literately, all over the world. The tide really is starting to turn for PT clinics.

Take a look at some of the success my clients have achieved after stepping up their online marketing in their physical therapy practices:

August 2021:

• Brad Conder – Focus Physical Therapy – Louisville, KY, 24 calls, 30 conversion actions, 5,984 impressions, ($892 ad spend)
• Ellen Tomsic – Tomsic Physical Therapy – Durango, CO, 26 calls, 10 conversion actions, 1,021 impressions, ($434 ad spend)
• Sasha Digges – Peak PT – Williamsburg, VA, 24 calls, 13 conversion actions, 89,487 impressions, ($617 ad spend)
• Johnny Alexander – Warrior NYC – Manhattan, NY, 24 calls, 13 conversion actions, 574,235 impressions, ($1,002 ad spend)
• Ellora Maggs – Peak Performance Care – Sonora, CA, 25 calls, 8 conversion actions, 2,456 impressions, ($578 ad spend)

July 2021:

• Brad Conder – Focus Physical Therapy – Louisville, KY, 15 calls, 20 conversion actions, 7,154 impressions, ($898 ad spend)
• Jason Han – HealthFit – Pasadena, CA, 18 calls, 29 conversion actions, 652,159 impressions, ($1,714 ad spend)
• Todd Houghton – Houghton Physical Therapy – Attleboro, MA, 15 calls, 12 conversion actions, 3,019 impressions, ($606 ad spend)
• Brett Petersen – High Country Physical Therapy – Logan, UT, 13 calls, 18 conversion actions, 4,441 impression, ($898 ad spend)
• Andrew Vertson – Intecore Physical Therapy – Belfair, WA, 42 calls, 9 conversion actions, 7,847 impressions, ($1,437 ad spend)
• Valerie Van Woudenberg – Gage Physiotherapy and Foot Clinic – Ontario, CA, 7 calls, 16 conversion actions, 11,050 impressions ($905 ad spend)
• Arnan Sission – Sission and Associates, LLC – Montross, VA, 9 calls, 7 conversion actions, 195,047 impressions, ($830 ad spend)
• Julie Krueger – Purely Primal Physical Therapy & Wellness – Oregon City, OR, 11 calls, 2 conversion actions, 5,169 impressions, ($390 ad spend)
• Matt Calhoun – Dynamic Health Physiotherapy – Fredericton, Canada, 9 calls, 7 conversion actions, 4,864 impressions, ($595 ad spend)
• Ellora Maggs – Peak Performance Care – Sonora, CA, 18 calls, 5 conversion actions, 1,988 impressions, ($422 ad spend)

June 2021:

• James Bacerra – Switch Physio – Australia, 24 calls, 13,226 Impressions, ($1,810 ad spend)
• Tom & Barb Boyett – Hope Rehab Katy – Katy, TX, 19 calls, 14,952 impressions, ($604 ad spend)
• Jason Clemons – Breaaway PT – Crofton, MD, 18 calls, 4,985 impressions, ($732 ad spend)
• Ellora Maggs – Peak Performance Care – Sonora, CA, 19 calls, 1,929 impressions ($428 ad spend)
• Jennifer Penrose – Penrose PT – Rochester, WA, 26 calls, 6,420 impressions, ($608 ad spend)
• Zach Getz – Gotham PT – Manhattan, NY, 14 calls, 2,879 impressions, ($531 ad spend)

You can read about even more clinic owner’s success here.

As you can see for yourself…these results are coming in from clinics from all over the world and many of these clinics are spending less than $800 to get these volume of callers looking for physical therapy online.

The true successful marketers know that they need to develop a strong online reputation and presence where they continue to get seen by their target audience in search results on the top search engines.

The physical therapy marketing success you see above from these TOP clinic owners was not done by accident. These clinic owners go beyond just seeking more patient referrals or sticking to the same old marketing plan they have been using for the last decade.

Online marketing is where savvy physical therapists can translate their marketing efforts into increased conversion rates, higher patient retention and long term success for their clinic.

How does your online marketing compare to these top PT clinic owner’s online marketing success?

Is your clinic receiving 20+ calls per month from new patients? If not, this should be a call to action for you to improve your numbers as soon as possible.

The results above are the typical results that our clients achieve month after month as a result of working with my team of Facebook and Google Experts.

If you are thinking about joining my Private Practice Marketer Team, now is really the best time to do so.

Check out more of our client’s past results here and see what results your clinic is capable of getting if you take steps to improve your online marketing with the help of my team.

Could You Benefit From Working With Paul’s Team to Improve Your Google and Facebook Marketing?

Is your business reaching its online potential when it comes to digital marketing? Just how many patients can you reach if you start using Facebook and Google?

Book a free call with our online marketing expert to discover just how many patients you can get in front of and how you can improve your online presence and ultimately get a higher number of leads and more patients each month coming to you via online marketing.

We have 4 FREE discovery calls available, click to book now!