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March 2020 marked the start of a new era of the world and, as you all know, not a particularly good one. We found ourselves in the middle of a global pandemic. Thousands were dying, hospitals were overwhelmed with patients, doctors ran out of personal protective equipment (PPE), and the world pretty much shut down,Read More…
Robert Brown is on a big journey, and he knows EXACTLY where he wants to be. Based in Washington DC, Sports Massage Pros is a business growing by the day: rates are on the rise, there’s a full schedule, hiring is on the agenda along with a move to bigger and owned premises. And RobertRead More…
How much do you invest each month in your physical therapy clinic’s online marketing? What practices are you using to increase your clinic’s online marketing success? And how do you know if they are working? During the pandemic, while many physical therapists lessened their online presence and marketing strategy, I made a commitment to investRead More…
Our story has nothing to do with “once upon a time”. It is of true, hard facts about our experiences to help us be where we are today and where we plan to be in the future. Some of you may have similar experiences and can relate. Some may have chosen a different path. WeRead More…
“Michael Murphy teaches all of us how to successfully navigate the unpredictable and uncharted road less travelled.” Paula and Bernie Swain, Founders, Washington Speakers Bureau Michael Murphy is smiling, laughing, loud and friendly. His outlook and positivity radiates across the Atlantic and cyberspace as we chat over Zoom. Casey, his wife, sits alongside him listeningRead More…
Today I want to talk to you about something that will be very important if you want to stay on top of your competitors: Customer Lifetime Value. Customer lifetime value tells you how well you are connecting with your audience. Of course, this is information you should definitely want to know to be successful withRead More…
Since my teen years, I have known that I wanted to be a physical therapist. Being an athlete, my desire to be a PT developed after realizing that I was always curious about the rehab process when I became injured. So, as I was going through my 7 years of schooling to become a DPT,Read More…
Do you want to branch out from the physical therapy clinic you are working at to start your own clinic? Or perhaps you are recently graduating from PT school and want to take the big step of becoming a business owner after you graduate? Or maybe you are already a physical therapy private practice owner,Read More…
I grew up in the UK. I went to PT school in England and shortly afterward, moved to the USA. I purposely worked in a variety of different settings and gained a broad experience of Physical Therapy and how it helps people in their lives. I have always favored outpatient as I feel it offersRead More…
Managing Your PT Practice Marketing Budget Why is having a marketing campaign so important for your physical therapy clinic or private practice? Having a successful marketing campaign can help your clinic attract a new patient as well as retain existing clients. Your physical therapy marketing strategy should be at the forefront of your efforts toRead More…