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So you are thinking about starting a podcast for your physical therapy clinic, but you’re not quite sure how to start. Surprisingly, creating a physical therapy podcast is really not as difficult as many make it out to be. There are two challenges that physical therapists generally encounter when they decide to start a podcast:Read More…
The team of coaches here at Paul Gough HQ are here to help. To help you grow your business, to assist in planning ahead and more. But it’s not only about growing your business, it’s about you growing as a person, from a fledging business owner to a confident and competent CEO. They take greatRead More…
WE’VE EXPERIENCED a spike in overall Google enquires at the Paul Gough Physio Rooms recently, especially as Covid restrictions have started to ease. With more and more people now searching for physical therapy services in their local area, it’s crucial that your business is seen in the search engines. But as well as being seen,Read More…
Jason Miller is one of the newer members of CEO Mastermind. Already, however, he appreciates the impact on his business. “Invaluable”, “Smartest decision I have made”, “Forced into a level of accountability I’d not had before” are just three ways Jason, of Centex Rehabilitation in Texas, has described his early experience of the highest levelRead More…
Brandon Evans, a member of Paul’s Mastermind Program, describes his front desk, Sue, as ‘invaluable’. Proactive Physical Therapy and Wellness has 2 locations in Louisville, KY. There’s Brandon, a marketing assistant and Superstar Sue, with another front desk/office admin on the way to split the position. Brandon treats around 25-30 patients a week, with theRead More…
Know you need to market your physiotherapy clinic, but not sure where to start? Physical therapy marketing strategies don’t need to be complicated. There are some very easy steps you can take to launch your clinic’s marketing and increase your brand awareness. Most physical therapists know the importance of social media platforms to create anRead More…
Ellen Tomsic is one of the newer members of the Planet Paul community. Already she is seeing a huge shift in outlook as new processes are being implemented. She is shifting from insurance-based appointments to a cash-pay clinic and her eyes have been opened to what she can really get from the business. In a two-partRead More…
Your marketing assistant can be either your greatest asset or your greatest frustration when it comes to marketing your physical therapy clinic. A lot of clinic owners know that they need a marketing assistant to help bring in new patients – but they just aren’t sure what that assistant should be doing all day. WhetherRead More…
The Paul Gough Physio rooms enjoyed a record Q1 for leads, during a national lockdown, with Google and Facebook as our primary lead sources. The Physio Rooms digital ads are doing amazing right now. Appointments are booked out solid with a waiting list too, so I thought I’d kick this new feature off with a breakdownRead More…
Making use of Instagram and other social media platforms is essential for private practice owners to promote their products or services. Creating a calendar to post regularly on social media will help drive traffic to your website, encourage your target audience to convert and even help with lead generation. Social media marketing should absolutely becomeRead More…