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Brandon Evans, a member of Paul’s Mastermind Program, describes his front desk, Sue, as ‘invaluable’. Proactive Physical Therapy and Wellness has 2 locations in Louisville, KY. There’s Brandon, a marketing assistant and Superstar Sue, with another front desk/office admin on the way to split the position. Brandon treats around 25-30 patients a week, with theRead More…
Know you need to market your physiotherapy clinic, but not sure where to start? Physical therapy marketing strategies don’t need to be complicated. There are some very easy steps you can take to launch your clinic’s marketing and increase your brand awareness. Most physical therapists know the importance of social media platforms to create anRead More…
Ellen Tomsic is one of the newer members of the Planet Paul community. Already she is seeing a huge shift in outlook as new processes are being implemented. She is shifting from insurance-based appointments to a cash-pay clinic and her eyes have been opened to what she can really get from the business. In a two-partRead More…
Your marketing assistant can be either your greatest asset or your greatest frustration when it comes to marketing your physical therapy clinic. A lot of clinic owners know that they need a marketing assistant to help bring in new patients – but they just aren’t sure what that assistant should be doing all day. WhetherRead More…
The Paul Gough Physio rooms enjoyed a record Q1 for leads, during a national lockdown, with Google and Facebook as our primary lead sources. The Physio Rooms digital ads are doing amazing right now. Appointments are booked out solid with a waiting list too, so I thought I’d kick this new feature off with a breakdownRead More…
Making use of Instagram and other social media platforms is essential for private practice owners to promote their products or services. Creating a calendar to post regularly on social media will help drive traffic to your website, encourage your target audience to convert and even help with lead generation. Social media marketing should absolutely becomeRead More…
Thanks to Paul’s Online Domination team, Thrive PT is, well, thriving. The business, based in Lake Charles, LA has come through some testing times, with Covid and one of their locations being hit by a hurricane. But regular returns from online advertising means both Ashley Hornsby and co-owner with Katherine Stewart are able to serveRead More…
While in PT school you likely were required to read books about anatomy, treating patients, analyzing pain points and learning how to help ease body pain. Yet, most physical therapists agree that upon graduation from PT school they were left severely lacking when it comes to training about such essential subjects as how to generateRead More…
Todd Houghton has only been part of our 4% Club for a matter of months – but the difference in his outlook and business has been spectacular. Based in Attleborough, MA, Houghton Physical Therapy has been established for 18 years. But Todd’s problem, he admits, was that he had the SAME business 18 times over! NowRead More…
As a physical therapist, you might be wondering how you can get more patients to hear about your clinic and the services that you have to offer. You started your physical therapy clinic, built an engaging website to draw traffic to your site and started implementing a traditional marketing strategy to bring in new patientsRead More…
