Subject: Shocking state of the PT Profession: “How to Protect Yourself from the coming Trends, Tribulations, and Turmoil” Email sent on Tuesday, Sept 26th at 1:00pm I’m almost finished with the official Agenda for PPM LIVE (October 19th-22nd) and although many have asked to see it, I have so far resisted making it publicRead More…
"GET YOUR FREE MARKETING
PLAN ROADMAP"
Use the Form Below to Get Paul’s Marketing Plan Template FREE
Get Your Free Marketing Plan Road Map
Complete the Form Below for INSTANT Access:
Tag: Marketing
Marcus Lemonis: How To Unlock The Right Customers and Build Credibility
As small business owners, we also have to be mindful that vulnerability and transparency are the key to unlocking the customer. The closer we are to that customer, the closer our relationship is with them. The more we share with them about the successes and the failures of our business, the more people want toRead More…
Interview With Kevin O’Leary | How To Increase The Lifetime Value Of A Patient
[Paul] We’ve been speaking a lot about the importance of customer lifetime value… How important is that to you that, when you get that customer, you go on a journey with them that lasts forever? And what kind of specific things might we be able to do in our business as a physical therapy companyRead More…
Interview With Daymond John | “Do the Doubts Ever Go Away?”
[Paul] Talk to me about however big you get, I’m looking at you and I’m thinking all I want to ask you is, do the doubts ever go away? Is there ever a day where you wake up and you just have no doubts? There’s no fear, there’s just nothing going on. [Daymond] No, no. Well,Read More…
Why Selling to People Who Don’t Know About PT Is Key to Multiplying Your Revenue
I’d say of all of the things that I’d learned that have had the biggest shift in the way that I see life and see business and understand my business, and ultimately the opportunities that I’ve got from my business – the biggest one has been understanding the very simple but often overlooked idea that the moneyRead More…
How Can Shifting Your Mindset From Practitioner to Marketer Change Your PT Career?
This is one of the best things Dan Kennedy ever taught me. It was quite interesting because I’d spent my whole physio career wanting to be the best physio. I spent my entire life thinking that if I was the best physical therapist, if I had the best skills, if I was the best clinicianRead More…
Is the Government’s Preference for Big Business Hurting Private Practice Owners?
In this new blog post, Dan Kennedy and I take a closer look at the growing influence of large corporations in the healthcare industry and the challenges facing private practices. What does the future hold for physical therapists? Keep reading to find out, and listen to the podcast here. By the way, have you bookedRead More…
Is Your Bad Relationship With Money Stopping You From Growing Your PT Business?
We’re revisiting my trip to see Dan in Cleveland, and today, Dan Kennedy and I are discussing the factors that keep business owners from achieving financial success. You must have the right mindset and behavior to be successful. Did you know we are less than one month away from our big event in Cleveland? JoinRead More…
Are You Missing Out on Financial Success?
Let’s revisit my trip to Cleveland to see Dan Kennedy, and explain the importance of identifying your target audience, repelling those who don’t fit your target market, and communicating effectively to grow your business. If you are avoiding to market, you will be at a significant financial disadvantage, so keep reading to learn how toRead More…
Is Now The Right Time To Start Marketing To Affluent Patients?
I found some UNRELEASED content from when I went to Dan’s house in Cleveland, Ohio… In this blog post, Dan Kennedy talks about the consolidation of big healthcare systems and how important it is to have multiple sources of patients. Read why Dan says “the worst number in business is one.” Dan will be joiningRead More…