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Blog

5 Simple Steps to Improve Your Recruitment Process

Paul Gough | 23rd November 2022
5 Simple Steps to Improve Your Recruitment Process

    Recruiting in 2022 was difficult. Recruiting in 2023 will be even tougher. The question will be, do you want to find top talent? Here are 5 of the best-recruiting tips to avoid hiring struggles.  Depending on which side of the fence of you sit on, recruitment is either the best thing you canRead More…

“The $3000 Investment that Completely Transformed Keith’s Clinic and Mindset”

Paul Gough | 15th November 2022
“The $3000 Investment that Completely Transformed Keith’s Clinic and Mindset”

“Little did I know in that moment how transformational this would become. I had an idea and vision of what it could possibly become, but not to the extent that it has” Keith Roed is a BIG advocate of Paul Gough, the programs, and his outlook. After jumping into Business Growth School, then into theRead More…

From The Desk of Paul Gough: My Thoughts Since PPM LIVE

Paul Gough | 3rd November 2022
From The Desk of Paul Gough: My Thoughts Since PPM LIVE

From the Desk of Paul Gough, Orlando, Florida  Re: My Thoughts Since PPM LIVE  — So we’re almost three weeks since “PPM LIVE” happened. I wanted to write this letter to you to personally thank you for coming and contributing to the most amazing of weekends that exceeded all expectations.  When I first announced PPM Live, IRead More…

What Marketing Tactics Robert Used to Become a Brick and Mortar PT Clinic

Paul Gough | 14th September 2022
What Marketing Tactics Robert Used to Become a Brick and Mortar PT Clinic

As part of the Marketing Sherpa program, Robert Berghorn is scaling the mountain.   Ascent PT, based in Long Island, NY, is now growing into a physical location after being a mobile business.   The dream of being based in a premises was always there, but being part of our Private Practice Marketer platform and now theRead More…

7 Ways to Plan and Distribute Content Across Social Media Platforms to Ensure You Get Noticed

Paul Gough | 31st August 2022
7 Ways to Plan and Distribute Content Across Social Media Platforms to Ensure You Get Noticed

When it comes to managing your own workload, a marketing assistant, or a team, planning and organizing projects ahead of time makes life so much easier and far more productive.  Recently, I covered “How We Make 20+ Pieces Of Content From One Blog Post”. I explained how at Paul Gough Physio Rooms (PGPR), we useRead More…

How Donal Got The Courage to Raise His Prices TWICE (and NOT Get Pushback)

Paul Gough | 24th August 2022
How Donal Got The Courage to Raise His Prices TWICE (and NOT Get Pushback)

“The 4% Club is great, but you have to implement it. There’s no point in joining for joining’s sake. Put the work in, do your spreadsheets, and show up for meetings. Paul said at the UK Mastermind about not having the focus and direction and if it’s not there you are wasting your time.” DonalRead More…

The Ultimate Referral Guide: How to Develop Advocacy, Loyalty and Rewards for Supporting your Business

Paul Gough | 17th August 2022
The Ultimate Referral Guide: How to Develop Advocacy, Loyalty and Rewards for Supporting your Business

At the Paul Gough Physio Rooms in the U.K., we receive lots of referrals from patients every month, and the term we use for this is ‘Word Of Mouth’ referrals.  So here is how to get more referrals and develop loyalty in your business. A big percentage of the referrals at PGPR are generated /Read More…

How CEO Tamer Used Mastermind to Stabilize, Fix, and Grow His Clinic

Paul Gough | 10th August 2022
How CEO Tamer Used Mastermind to Stabilize, Fix, and Grow His Clinic

  Clarity, focus, and clear thinking. Since Tamer Issa of Issa PT in Maryland, joined CEO in 2019 he has never looked back: “CEO has been invaluable. It’s hard to put into words how much! It’s been immense. “I can’t imagine making the changes I have made in the last 3 years without joining CEO.Read More…

If What You’re Doing Is So Right, Why Do You Need to Justify It to Anyone? | PART 2

Paul Gough | 3rd August 2022
If What You’re Doing Is So Right, Why Do You Need to Justify It to Anyone? | PART 2

If you haven’t read part 1 of the blog post, check it out: here Don’t Overestimate What You Can Achieve In 12 Months  The other thing to consider about copying the behaviour, commitment and sacrifice of sports stars or athletes is that they have very different career lengths to you and I.   They may have aRead More…

More CEO and Less Marketing Assistant: Stop Trying to Understand Facebook and Google Ads

Paul Gough | 27th July 2022
More CEO and Less Marketing Assistant: Stop Trying to Understand Facebook and Google Ads

For the business owner, time is of the essence. Do you have the time and hours to learn how to master EVERY aspect of your business? — Jason Han, Health Fit in Pasadena, CA, falls into that category. As well as owning the clinic, Jason is also Head of Rehabilitation with Los Angeles Football ClubRead More…

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