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Today I want to talk to you about something that will be very important if you want to stay on top of your competitors: Customer Lifetime Value. Customer lifetime value tells you how well you are connecting with your audience. Of course, this is information you should definitely want to know to be successful withRead More…
Do you want to branch out from the physical therapy clinic you are working at to start your own clinic? Or perhaps you are recently graduating from PT school and want to take the big step of becoming a business owner after you graduate? Or maybe you are already a physical therapy private practice owner,Read More…
Managing Your PT Practice Marketing Budget Why is having a marketing campaign so important for your physical therapy clinic or private practice? Having a successful marketing campaign can help your clinic attract a new patient as well as retain existing clients. Your physical therapy marketing strategy should be at the forefront of your efforts toRead More…
Why a Physical Therapy Marketing Assistant is Worth the Cost Too many physical therapy business owners make the mistake of not hiring a marketing assistant for their physical therapy clinic from the start. Most physical therapists rely on petitioning doctors for their long term marketing tactics. If you are a physical therapy business owner andRead More…
Ranking at the top of Google is the best way for your PT clinic to get noticed by potential patients. If you hope to stay on top of digital marketing trends, make sure to optimize your blog posts to show google and other search engines what people search for. Here are some tips and tricksRead More…
Hey there, this is Paul Gough, author of the best-selling book on marketing for physical therapists, The New Patient Accelerator Method, and in this article, I am going to answer a very common question that I get asked by physical therapists like you: How do I get patients for my physical therapy practice?” The answer,Read More…
Today we’re going to answer a very important question, a common question that many physical therapy business owners have: How do I market myself as a physical therapist? I have been marketing myself and my business for over a decade now. I run a private cash pay business in the United Kingdom that is competingRead More…
In our New Patient Accelerator Program we show you everything you need to know to market your clinic, including setting up your Facebook Ads. So, in this article, I wanted to help you hit the ground running by making sure your ad account is set up and ready to go. Believe it or not, someRead More…
The most recognizable truth is that each and every physical therapy practice is unique. You have unique demographics, unique therapists providing care and customer service, and unique personalities throughout the office. That being said, all private practices require the same fundamentals to run successfully. Here are Five Fundamentals Necessary for a Successful PT Business, anywhereRead More…
A Step-By-Step Walkthrough Of Getting The Statistics You Want On Your Infusionsoft Dashboard For those of you who are using the CRM, Infusionsoft, you should know by now the power of Tags – if you don’t currently use Infusionsoft, you should check out Paul’s Infusionsoft training, as a matter of urgency! In the Paul GoughRead More…