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Only SIX months into 2021 and it became a quite a successful year for Matt Calhoun. Record weeks and months, new staff additions, less hours in the treatment room and expanding into extra – and much-needed! – space. For, based in Fredericton, NB, Canada, business is, well…. Dynamic! Matt is a big part of Paul’sRead More…
We all have the potential to do more and be more. Potential is a word that is used a lot by people when trying to be optimistic or positive about a person or situation. It happens when teachers tell parents that their child is showing some promise in the classroom. “Your boy is doing well…Read More…
If you own a private practice, it is ESSENTIAL that you have some ‘Welcome’ or ‘New Patient’ marketing campaign that introduce your patients to your community, clinic and service. Infusionsoft, by Keap, is one of the best customer relationship management automation software out there for small businesses and their teams to develop sales and marketingRead More…
Keith Sullivan has been in business since 1998. Now he owns a thriving clinic, and has just enjoyed his best month ever. Thanks to the 4% Club, Keith has been able to reshape his outlook, and, from a position of strength, he can see the huge improvement he has made. He admits that being partRead More…
Running Facebook Ads is one of THE most important ways for savvy physical therapy clinic owners to attract new patients and grow their business. The most important thing to remember is that Facebook’s marketing strategy is always changing. It’s important to keep up to date on everything Facebook related as best you can as youRead More…
Misha Price has a big ambition: to grow to a million dollar clinic by 2024. With the guidance and coaching available within Paul’s World, both from Paul and his team, there’s every confidence he will smash through his target. He appreciates the no-nonsense, straight talking approach – “Direct, no bullshit, and tells the truth” –Read More…
So here we are already exactly 50% of the way through February… and 50% of the way through the first quarter of 2022. How is it going for you? What I’ve realized from working with clinic owners like you is that many simply don’t know how it’s really going. Sure, they’ve got their ownRead More…
A regular question I get asked is: “Do you ever run out of content to post about for Paul Gough Physio Rooms?” My answer is a simple one: No. We make the most of every piece of content, repurposing and distributing it under different headlines and positioning it in slightly different ways, multiple times acrossRead More…
Patient referrals are one of the main sources of new leads for many Physiotherapy Clinics. At the Paul Gough Physio Rooms (PGPR) we’ve recently launched a fantastic referral letter campaign for new patients, across all 4 of our clinics. Amazingly we’ve been able to celebrate success already… after instantly securing our first referral from theRead More…
If you’re a physical therapist, hiring a marketing assistant for your clinic might feel like a daunting task. You are extremely skilled in physical therapy. You know what to do if someone comes in with pain to help them feel better, but you don’t know the first thing to do when it comes to marketingRead More…