FROM THE DESK OF LESTER KITCHING: (The Head of my Physio Rooms Marketing and a Specialist in CMO) I want to share a little story that I thought highlights the importance of focusing on a variety of marketing spokes, and not just being tunnel vision with paid ads, such as Google. When my wife wasRead More…
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More CEO and Less Marketing Assistant: Stop Trying to Understand Facebook and Google Ads
For the business owner, time is of the essence. Do you have the time and hours to learn how to master EVERY aspect of your business? — Jason Han, Health Fit in Pasadena, CA, falls into that category. As well as owning the clinic, Jason is also Head of Rehabilitation with Los Angeles Football ClubRead More…
Why You Need to Start with an Audience Building Campaign on Facebook Ads to Boost Your Leads
When it comes to creating ads online, creating an audience on Facebook, here’s where to start; if you’re wondering why you need to start with an audience building campaign, let me explain… Facebook is classified as a “push” platform, while Google is a “pull” platform. Users are not searching for your content on Facebook, weRead More…