EP021: Visionary Leadership and Lead Generation Success (With Judy Cirullo)
I’m excited to share this one with you…
It comes right on the back of EP20 of the Podcast when I said there are so many “headline-readers” in our profession that think things like Direct Marketing can’t be done - even though they have-not even tried it…
Take “Insurance based” PT businesses for example - bizarrely, there are still a LOT of those Owners who think that “Marketing doesn’t work” in health care. That the only way to get patients is to chase referrals from doctors. Really?
Well, how about I bring someone on who runs an Insurance based PT clinic - in a small town in Oregon - and let that Owner tell you for herself how she is using a combination of Infusionsoft, Facebook, Newspapers, Postcards, etc., to grow her business?…
‘Judy Cirullo’ is an amazing PT - she thinks completely different to most, and I’ve had the pleasure of working with Judy and her team for 12 months now (via my Implementation Program) helping her implement a solid Marketing Plan in her business.
When we started together she was almost 100% reliant upon referrals from doctors. Fast forward 12 months and she is now ’60/40’ - with 40% of her referrals coming from the Direct Marketing she is doing, and what’s more, she’s grown her practice revenue by 20% in that time also…
(Who says Direct to public Marketing doesn’t work for PT clinics?)
Listen in and learn as Judy talks about what she did to prepare her staff for the introduction of Direct Marketing, BEFORE she started Direct Marketing - that ultimately contributed to her success and limited staff push-back to almost zero…
…why she felt she HAD to do something different (other than just sit and rely upon doctors) - and what trouble she sees for any clinic who is not preparing themselves for the massive changes in the U.S. PT Profession that are coming up-stream.
Judy has been in business for over 25 years - she’s been there, seen it and been successful at it - and I am pleased to be able to share her wisdom and insights with you.
Oh and by the way, she also runs her business in Oregon - from 1000's of miles away in Phoenix. She really does know how to run a business so pay attention and take notes.
To talk to Judy about anything covered on this podcast, you can contact her on this email:
If you want to know more about hiring Paul to help your clinic Implement a 12-Month Marketing Plan, please visit this page for more details: www.ptprofitacademy.com/hire-pauls-team
Thumbnail: That's me pictured with the amazing 'Judy Cirullo' , at a recent meet-up in Phoenix with a group of Americas Top PT clinic owners.
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