On this weekends podcast episode you will be listening to the audio version of the Paul Gough Physio Rooms Show – “On Location”, where I was on the 5 cities in 5 days book signing tour. I visited Next Level PT in the beautiful Woodcliff Lake, New Jersey. Where I was asked “what’s the difference between insurance and cash pay marketing messages?”.

You will hear me explain :
What the finer details that separates these two systems are How to be present with the patient and understand what they want
And how the marketing messages are actually more similar than you probably think.
You can watch this VLOG here- www.youtube.com/watch?v=zaLrgrkQ1aQ&t=48s

Enjoy the show! And, if you’d Like to DOUBLE your front desk AND treatment room conversions in just 48 hours – come and join my at my Annual Sales and Conversions Bootcamp that’s happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat.