Clinic Mastermind: Business Lessons From Buying A Buggie | Episode 117
So, today we're continuing on from yesterday's podcast and bringing you some never released before footage shot back in 2016 from a mastermind Paul held at one of our Mastermind Member's clinics Volk PT, owned by Dean Volk.
Listen in as Paul shares a story to a room full of top PT Business owners about why making the decision to hand over cash for Physical Therapy, is a lot like handing over a big sum of money to purchase a buggie for a new born baby (or anything that requires you to part with $100 or more!)...
The truth is, as the cost increases so does the importance of the decision you're about to make.
And it's usually a lack of trust in you, and the outcome that keeps people from ever making a decision and is why so many people continue to live with Chronic Back Pain, without knowing what to do.
When you understand how your patient's mind works, you'll rarely be hit with push back when patients find out the cost of your services.
Enjoy the show! And once you've listened be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG
Check out Paul’s No.1 Best Selling Physical Therapy Business Books:
Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com
Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com
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