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Discovery Visits: "Everybody Has This Bug" (Part 2) | EP:039

Discovery Visits: "Everybody Has This Bug" (Part 2) | EP:039

In this Episode of the Paul Gough Physio Rooms show I continue my conversation about “Discovery Visits” - and how to convert more of them!

This week, I bring my Physio Team’s attention to the important concept of making the patient aware that their problem is a familiar one to us - specifically, to use words “we hear this story all the time”!

Those are 7 magical words that used together make a patient feel as though they are in a safe place - a place that someone else, who is just like them, with a pain/problem just like them - has been before them!

As humans, we are immediately comforted by the knowledge that we are not the first to suffer with a problem - and the decision to do business with a PT Clinic is made much easier when the patient realises that, and it’s our job to point it out!

Listern right to the end as I talk about the importance of “changing the meaning” of what you are offering - which is especially important if you are hearing “i’ll think about it” or “I can’t afford it” in any of your sessions.

You can also head over to my Youtube channel and watch more episodes of the show when you click here: www.youtube.com/watch?v=cbfXR-_mx8Y and when you do hit subscribe to be the first to know when a new show goes live.

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