This week in my media office we’ve been preparing the video and audio from the incredible 2-Day Sales and Conversions Bootcamp that took place in San Diego in December (www.ptprofitacademy.com/sales).

This audio experience is the first part of day 2's opening session - you’ll hear me reflecting on what the “65" PT's in the room learned the day before…

Specifically: what and how people really buy from a PT… the problem that we should be solving first… how to overcome an objection and what to do to get less objections… how delayed gratification is a problem for sales… and an introduction to something called “cognitive dissonance” which affects your patients decision making (not in a good way for either parties!).

This is a sneak preview of my most attended event of last year, where I spent two days revealing the science of selling and walked through how to get better at conversions in the cash pay setting.

The full recordings will be available to get from this link: www.ptprofitacademy.com/sales