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If you own a private practice, it is ESSENTIAL that you have some ‘Welcome’ or ‘New Patient’ marketing campaign that introduce your patients to your community, clinic and service. Infusionsoft, by Keap, is one of the best customer relationship management automation software out there for small businesses and their teams to develop sales and marketingRead More…
Running Facebook Ads is one of THE most important ways for savvy physical therapy clinic owners to attract new patients and grow their business. The most important thing to remember is that Facebook’s marketing strategy is always changing. It’s important to keep up to date on everything Facebook related as best you can as youRead More…
If you’re a physical therapist, hiring a marketing assistant for your clinic might feel like a daunting task. You are extremely skilled in physical therapy. You know what to do if someone comes in with pain to help them feel better, but you don’t know the first thing to do when it comes to marketingRead More…
One of the questions I get asked the most from clients is about recruitment…. How do we do it? How long does it take? What is the accountability and training like once they start? How do you create a scorecard? In our company, and in others you might admire, you see the great and theRead More…
Throughout our time of managing paid search campaigns, with Google, You Tube, Bing and a sprinkle of Yahoo being the most prominent, our Private Practice Marketer agency hears time and again about clients struggling to run their own Paid Search Campaigns, with a big budget spent with limited success. Paid search advertising offers a rapidRead More…
Do you want to be the leading face behind your business and be seen as an authority on the subject of patient health and physical therapy? One great way to place yourself ahead of your competition is to start a YouTube Channel answering questions that your perfect patients want to know. Did you know thatRead More…
What does your email follow-up process look like for your physical therapy clinic at the moment? Are you doing any sort of automated follow up? Too many PT Clinic Owners make the mistake of putting 100% of their effort into constantly getting new patients, all the while neglecting the warmest leads they have (AKA: theRead More…
Most successful physical therapy clinic owners use Instagram and other social media platforms to promote their products or services. However, many PTs are making some classic mistakes with this platform. Here on Planet Paul we do talk a lot about Facebook, because our ideal patient also happens to be the primary demographic of Facebook usersRead More…
So you are thinking about starting a podcast for your physical therapy clinic, but you’re not quite sure how to start. Surprisingly, creating a physical therapy podcast is really not as difficult as many make it out to be. There are two challenges that physical therapists generally encounter when they decide to start a podcast:Read More…
WE’VE EXPERIENCED a spike in overall Google enquires at the Paul Gough Physio Rooms recently, especially as Covid restrictions have started to ease. With more and more people now searching for physical therapy services in their local area, it’s crucial that your business is seen in the search engines. But as well as being seen,Read More…