EP28: If You Can’t Make It Work On Paper - How Can You Expect To Make A Profit In Reality?

It’s that time of the year when I am beginning to think about my Marketing Plan for 2018 (...have you got yours?)

As well as spending 3 days on my “ANNUAL PLAN” (with all my staff where we cover all aspects of the business and set goals for all departments…)

…I also dedicate a full 3 days crafting a “MARKETING PLAN” that will act as a “GPS” taking me directly to my financial goals in 2018.

I think It’s important to have a plan.

"Why? Because if I can not make it work on paper - I can not expect it to work in reality”.

In this episode I talk to you about what I cover when I do my "Marketing Planning" for the Paul Gough Physio Rooms, the ceiling of complexity, the reason 96% of businesses go bust - and how the three days work. This is so that you can get an idea of what you should be doing to give yourself the best shot at hitting your target for 2018.

Note: I’ve allocated 3 days in February to work with you and 9 other business owners to create a 12 Month Marketing Plan for your business - the exact same way I do at the Paul Gough Physio Rooms.

Full details here: www.ptprofitacademy.com/profits-workshop

At the exclusive 3-day event we will cover all of what you will hear on this Podcast in-depth. At the end you will have a solid Marketing Plan that you can work from year-on-year.

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