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PODCAST

EP011: The Power Of Words: The One Single Word That Donald Trump Used To Influence 60 Million Americans

Episode number 11 of the Pt Business School Podcast is about how “words in the right order” help people to make better decisions…

A guy named “Donald” has just influenced 60+ million Americans by doing it - so there might be something in it for us to learn from.

Now, from the moment “Trump” arrived in the race, I knew privately that what we were seeing was something different…

…he is the first “professional marketer” to enter the race for the White House - and he’s won against all the odds.

So as Marketeers of our businesses - we have to pay attention to why and how it’s happened.

I told many of my friends in the US and the UK that I expected him to win or get very close…

And one of the many reasons was that because of the way he communicates - he makes it very easy for “in-decisive” people (that’s almost everybody on earth), to make a decision…

Why so important to you as a PT?

Because right now, there’s 1000’s of people in your town who can’t make a decision on their health (…or on coming to see YOU).

As I’ve studied the 2016 Election, I believe that there was ONE word that made all the difference…

And on this Podcast, I reveal what that one single word is, and how and why it’s so RELEVANT for PT’s in how we communicate with all our patients.

You can use this one word in your Evals, on phone calls, in emails, ads - and in your Social Media.

There’s a fallacy in healthcare that we think people want great health…

They do.

But, are they motivated ENOUGH to come and get it??

Very FEW people have the ability to paint a picture in their minds eye of what better health looks like - AND THEN hold on to it for long enough, to actually make it a REALITY.

It’s why so many people start diets - but stay fat…

It’s is why so many people join a gym in January - but then stop going by March…

They know what they want to LOOK LIKE, but can’t sustain what is needed to make it happen.

It is also why so many people start things like Physical Therapy - then drop off…

It’s also why so many people have every intention of starting Physical Therapy - but never make the call…

And so on and so on…

Be sure to listen right to the end, too…

Because I tell you a fascinating true story of how a blind man in LA went from ZERO money in his begging bucket - to $1000s given to him by passers by within hours, simply by changing the WORDS on the cardboard on the floor next to him.

This Episode is about the POWER OF WORDS - and here’s some of what you’ll learn:

* The one word that’ll help your patients make better decision about PT…

* The words - and how to structure them in a sentence - that’ll help people to CONTINUE to show up for PT (and not drop off)…

* How changing the MEANING of something changes the outcome for patients…

* How most PTs are communicating at the WRONG LEVEL - and why that means so many patients can’t ever understand what we actually do…

* How to communicate in such a way people can actually make a confident decision to give you their TIME and MONEY…

* The importance of picking an audience and talking TO THEM directly about stuff that matters TO THEM…

And so much more on this amazing Episode of the PT School Business Podcast - recorded live from my Villa in Orlando, Florida.

Listen here - then subscribe.

Sincerely,

Paul Gough

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Head over to www.paulgough.com for your instant access free trainings - “7 Things That PT School Forgot To Teach You About Becoming A Successful Business Owner”

…and the online tutorial “How To Generate 20 New Patients In The Next 30 Days” (Without A Single Referral From A Doctor”)…

Both of these free trainings will give you more guidance, clarity and essential skills to help you grow a more successful physical therapy business – starting TODAY!

This show is brought to you by:

www.ptprofitacademy.com the online training organization that helps great physical therapists become successful business owners.

Visit my own clinic website, here:

www.paulgoughphysio.com

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