Understanding Patients, The Desire to Be Liked And More: Training w/ NXT LVL Part 2 | Episode 234

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Woodcliff Lake, New Jersey.

In this second part of our staff training session, you will listen in as I explain:

- Selling to patients by understanding what they really want and using preeminence

- Communicating with those “difficult patients” that just need some extra nurturing

- And the importance of being respected rather than liked

If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss out on all of the visual content I am is putting out on YouTube and Instagram, just search for “ThePaulGough” on either platform and make sure you follow.


Subscribe to my YouTube Channel for Daily Videos: here

Check out Paul's No.1 Best Selling Physical Therapy Business Books:


Like what you've learned so far?

Get Access To My Weekly Tips



Connect with me and other Physical Therapists from around the globe
Watch new videos and episodes of the “Paul Gough Physio Rooms” show
An easy way to reach me and follow what I’m thinking
Inspirational quotes and pictures from my travels