How you say it is more important than what you say. : Staff Training | Episode 187

In this episode of today’s Audio Experience you will hear one of the most impactful stories that helped me early in my physio career. When I was a professional soccer physio the team doctor had every player trust him with any injury they had. How you may ask, he was selling certainty to the players. What he said and how he said it during the initial evaluation would give the player the confidence to trust him with their treatment, eliminating all push back during treatment.

Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcamp that's happening this December, 7th and 8th in Sunny Celebration, Florida. For more information reach out to paul@paulgough.com and we can reserve your seat.


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