Podcast

I remember a time when I noticed a drop in the average visit and the amount each patient was spending with me - and upon investigation, I was able to track it back to my PT's not doing a great job in the initial assessment at managing expectations.

In this episode of the show learn as I talk to a room full of clinic owners at a Conversions Mastermind I held back in 2016 - about getting the first assessment right, and how if you do, it sets the scene for a very healthy and fruitful relationship for both you and the patient.

Never take for granted that patients know what is happening when they arrive. People come with so many false beliefs about what Physical Therapy does - that unless we set their expectations from the get-go then there could be a less than smooth transition to a complete plan of care.

Enjoy the show! And once you've listened be sure to leave your comments, thoughts and questions over on Twitter @ThePaulGough or by using the hashtag #AskPG

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Marketing Book For Physical Therapist- “New Patient Accelerator Method”: www.paulsmarketingbook.com

Hiring Book for Physical Therapists – “The Physical Therapy Hiring Solution”: www.paulshiringbook.com