Discovery Visits: "When The Magic Really Happens" (Part 1) | EP:038

If you want to make Direct Marketing work, one of the things you’re going to have to get good at is increasing conversions at something that I call “Discovery Visits” or "Free Tasters"…

These sessions act as the “bridge” in-between your Marketing Campaigns - and your prospective patient actually paying for a first session.

They’re super important - because it’s almost impossible to make Marketing from Facebook, Google or Social Media work if you are not offering something like this.

On this weeks episode I talk with my Physiotherapy team about their role in the conversion process from Discovery Visits - and teach them when the decision to say “yes” to treatment is actually made - because it's NOT on the day...

This “Discovery Session” is a critical driver of my business - and understanding how to do this right has produced 100’s if not 1000’s of additional patients at my practice over the last few years…

For more Physical Therapy Business Education like this, head over to www.paulgough.com/podcast or www.ptprofitacademy.com and join Paul Gough's email list for regular updates.

You can also head over to my Youtube channel and watch more episodes of the show when you click here: www.youtube.com/watch?v=fMkg2TrcvFg&t=41s - and when you do hit subscribe to be the first to know when a new show goes live.