From The Desk of Paul Gough,
Orlando, Fl.

Dear Private Practice Owner,

Let me ask you a quick question:

“How many times have you said either of these three things to yourself since you started your Private Practice?”:

1. “I know I need to track my numbers – I just don’t know where to start”


2. “I know an annual budget is important – I just don’t feel like I know what I am doing with it or how to do so”


3. “I have a feeling my bookkeeper or accountant isn’t giving me what I need – I just don’t know how to ask for anything else”

For most practice owners, the answer is usually more times than they would care to count.

I’ve spoken to 1000s of practice owners from all over the world and one thing that they all tell me is that they’re “confused by their numbers”.

Knowing the numbers and tracking metrics or KPI’s is often the #1 weakness of many practice owners and yet it is possibly the most important part of your business to master.

Every practice owner knows that they SHOULD be tracking their numbers… knows that they SHOULD be paying more attention to their finances… knows that they SHOULD have a handle on their KPI’s and Metrics… should have an annual budget, yet very few actually do any of that!

At the heart of the problem is one person: a bookkeeper/accountant who is supposed to be giving you this information but no matter how many times you ask, is never able to give you what you need.

The problem for most practice owners is that although they are not happy with their bookkeeper, but they never know what to ask for to get what they want.

It means that month after month, you are kept in the dark about what is going on in your business, where your money is going, why you’re growing your patient visits and even adding more people to your team, but you are NEVER taking home more money personally and are always sweating about paying bills and meeting payroll.

With that in mind, let me ask you the following:

“Imagine how much more money you would have if you actually knew your numbers?”

How Important Is an Annual and Marketing Plan?

Not knowing the numbers is one thing, but just as bad is NOT having a real marketing plan.

That is because what DRIVES the numbers is the marketing.

It is impossible to be successful without Marketing and it is impossible to be successful with Marketing if you do not have a Marketing Plan.

Throughout my years of marketing my own business I came to realize that marketing was much easier if I worked from a plan that would guide all of my decisions and actions...

Instead of randomly running Facebook ads, doing past patient promotions or doing workshops to get the volume up as my schedule went bare, I began to map out all of my marketing activities 12 months in advance.

It was a real turning point for my financial success.

Having a marketing plan allowed me to see exactly how many patients I needed to hit the financial target I wanted.

It meant I never came into my clinic wondering where all the patients were and “scrambling” to do some marketing desperately trying to fill up an empty schedule.

Having a marketing plan makes it more likely that you’ll not only actually DO some marketing – but that what you do will be successful and give you the results you are looking for.

It’s why I can confidently say that when you have marketing plan and you know your important numbers, everything will change for you… and faster than you could possibly imagine.

The problem is, where do you go to learn how to better understand your numbers, create an annual plan to inspire growth, and simultaneously create a real marketing plan to grow your revenue and patient numbers?

It’s almost impossible to find someone who can teach you these vital business skills – never mind do it inside two days, at the most important time of the year.

It’s for that reason I’ve created Financial Skills & Annual Planning 2-Day Workshop and we’re hosting it here in Orlando, as well as Dublin and Sydney.

It’s your chance to work with me personally so that we can get you MORE confident looking at and analyzing the numbers of your business - as well as create a 12-month Annual Plan that makes hitting those metrics and KPI’s more likely – AND, includes a marketing and hiring plan to guide all of your decisions and actions in 2023.

If you want to be truly successful in your business, then you must have both.

Think about it; if you don’t know your numbers, how do you know what is going on in your business? And if you don’t know what is going on in your business, how to you know what to do to make it more profitable?

Don’t do what I USED to do and only resolve to changing your business when your Accountant tells you how last year went – after the year has ended.

There’s a better way to GROW your business so that you can make it more PROFITABLE before the year is over.

We can do it THIS financial year and I’ll show you how at this exclusive 2-day workshop.

A Must Attend and Very RARE Event…

To my knowledge, this is the FIRST and ONLY event in the PT Profession that covers both number and marketing and shows you how the two go hand in hand; how the numbers support the marketing activity and how the marketing activity supports the numbers.

I’ll be showing you everything you need to become Financially Literate, how to think and Plan more Strategically (…meaning you work less but make more) as well as how to create a 12 month marketing plan.

But ultimately, the purpose of the 2-day workshop is to show you everything that you need to at least Double your Profits in the next 12 months.

Could this be the missing piece in your business skills toolbox that will let you grow to the levels that you hope in the next 12-18 months?

How Does It Work?

The Workshop is Divided Up into TWO Days…

Choose The Workshop That You Want to Attend, Then Click the Yellow Button Below:

I’ll Give You My Exact Financial and Marketing Plan Templates…

This workshop is about IMPLENTING all of the key financial and marketing activities into your business.

During the day we will be working from my own “workable” templates that mean you will be able to instantly recreate these when you get back to your clinic:

You'll Get:

• Paul’s template for a working Income Statement (Profit & Loss) that is easy to use, easy to read and instantly executable (…nothing like what your bookkeeper might give you)

• Paul’s template for a working Cash Flow Forecast that is easy to use and instantly executable

• Paul’s template for a 12 Month Marketing Plan that is easy to use and instantly executable

• Paul’s template for creating a 12 month/annual Budget that is easy to use, easy to read and instantly executable

• Paul’s template for recording and monitoring your clinics key KPI’s and Metrics (with training on what to do to improve them)

• Paul’s “Variance Analysis” template that is easy to use and instantly executable so that you always see how your business is performing against your target

Here’s Just Some of What You Will Discover Inside Two Amazing Days of Working with Paul:

• How to create a viable Growth Plan to DOUBLE YOUR PROFIT in 2023

• How to track your clinic’s 7 most important numbers

• Discover the marketing activities required to support your clinic’s financial targets – all planned out 12 months in advance

• Metrics and KPIs – what are they, which ones to track - and how to track them? PLUS – how to use them so that you don’t work hard on the wrong things

• How to create a Hiring Plan to take the fear and risk out of HIRING …

• How to read a Profit and Loss statement better than your Accountant – AND, in a way that you understand and can actually make decisions from

• How to do a Cash Flow Forecast for your business so that you never run out of money at the end of the month

• How to do a Cash Flow Forecast so that money can never go missing…

• How to do a Cash Flow Forecast so that you’re always getting paid what you’re owed

• What an “A/R Report” is – and why it’s the most important report in any growing business

• How to write a Budget that adds $100,000 to your bottom line (profit)

• What are the top 5 KEY TRENDS that you should monitor and how to do it (as well as who should do it for you)

• How to analyze the trends of your data into something that you can read and take action on

• How to read the data your bookkeeper gives you and know what it means in a way you can make sense of and take action on

• How to ask better questions of your bookkeeper and CPA

• How are the most successful PT businesses run? What are their profit margins, are you ahead or behind? How much do they spend on pay roll? Are you spending enough on marketing or is your overhead to heavy and if so, how to reduce it?

• If you’re limited on time each week, find out what are the most important KPI’s – and how to track each one

• The most important METRIC in any PT business – and how to increase it!

• How to interview your next bookkeeper/CFO to make sure you get the best one…

• And so much more inside one incredible day of learning the “business end” of your business…

And Here’s who It Is Perfect For:

You, if:

• You are NEVER satisfied that you ever get the information from your bookkeeper that you need to confidently grow your business
• You have no clue where to start when it comes to numbers or knowing what to look for
• You're about to start hiring and you're worried you will run out of money with the increased pressure on payroll
• You've heard about "KPI's" and "metrics", and you're aware of this thing called a "cash flow forecast" but no idea how to track them or do it
• You're frustrated by not being able to ask your bookkeeper for what you want
• Your wanting to make better, more educated decisions about your business but have no reliable information on which to do so...
• You've took one of my MARKETING or SALES courses and now you're in need of some finical literacy training to help you grow PROFITABLY...

Choose The Workshop That You Want to Attend, Then Click The Yellow Button Below:

Strictly Limited to 12 Practice Owners at Each Event – Here’s Who It Is For

Because of the personal support I will be giving you throughout the day, it is limited to just 12 clinic owners.

It is a real workshop and we will be working from a workbook across the day, looking at real life management reports as well as filling in your Budget, completing your first cash flow forecast and mapping out all of your marketing activities 12 months in advance; there are no PowerPoint slides at this workshop as the emphasis is on IMPLEMENTING.

Together we will be IMPLEMENTING your new Marketing PLAN and IMPLEMENTING solid financial controls and principles into your business so that you can realistically Double your profits in the next twelve months.

Polite warning: the demand for this workshop is high – so please make sure that you meet these qualifying criteria:

1. The size and type of your private practice does not matter. We will have everyone from new start-ups to $1,000,000 + in the room – insurance and cash based. What does matter is that you are going to use and implement what we cover when you leave and make maximum use of the personal support you will be getting from me.
   The 12 places are valuable as these days I only work personally with the people in my Mastermind or CEO program - which starts at $13,500. This is a rare exception. The 12 places must only go to success driven owners who are going to make the most of our time together.

2. You must have a serious ambition to add $1,00,000 to your profit or at least double your profits in the next twelve months.

3. Ideally, you’ve already listened to Paul’s podcast, read one of his best-selling books, are part of his Marketing Academy Program (or above) and or have done his Accelerator Marketing program. If you have done any of those, Paul would love to work with you.

Less Than the Cost of One Additional Patient – Your Investment for This 1-Day Workshop:

On its own, this type of workshop could easily be priced at $5000.

For those who commit and follow through on what we cover, you are guaranteed a significant profit increase and the entire focus is to double your profits in the 12 months ahead.

Your investment for the Financial Skills & Annual Planning 2-Day Workshop is just $1497 or two easy payments of $795.

That is less than the money you will make from getting just one patient that you would otherwise not have gotten had you not attended.

It is also significantly less than the money you’re likely to be losing by not having the financial literacy that you will gain at this event.

Please note. The workshop is limited to just 12 business owners because of the personal support you will receive from me in the room. This event will be oversubscribed so confirm your place now to avoid missing out.

“Get More Done, Make More Money – And Still Be Home By 5pm Each Night…”

If you’re still sitting on the fence, here is something for you to think about… if you’re already working hard in your business, wouldn’t it be a good idea to know what things to be working on?

That is what getting good at the numbers allows you to do; you become more focused on the important few things in your business and instead of getting sucked into the trivial. Instead of doing $10 per hour work, you’ll find yourself doing more of the high value $500 - $1000 per hour work that every REAL business owner should be.

I see so many people working hard in their business, putting in very long hours trying to make it more profitable, but their rewards are never worth the means.

That is because they are busy working hard on the wrong things that will not make any difference to profit.

Getting good at the numbers allows you to see in real time what is going wrong in your business - so that you can focus on fixing it. Getting good at the numbers allows you to see what it is working well – so that you can do more of it.

It really is simple; we all have the same number of hours in the same number of days… the clinic owners who are getting more done, making more money and still getting home for dinner at 5pm each night are the ones who have a plan that they stick to and who know their numbers.

I look forward to working with you in Orlando, Dublin or Sydney.

Reserve your spot here now:

Choose The Workshop That You Want to Attend, Then Click the Yellow Button Below:

Sincerely,

Paul Gough

P.S.

Here’s What PT’s Are Saying About This Workshop:

“The budget and yearly planning activity gave me so much clarity and confidence about what to do to make my business more successful. Planning is something you know you should do – but you never get round to doing – it’s only when you do it that you actually see why those who do it annually are so successful”

- Paul Hendricks, Body Balance, Lakeway, Texas

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“I have to admit that this event has challenged me quite a bit, but it was definitely needed. The budgeting, forecasting and planning that you had us do this weekend has solidified something that I think I have known deep down for awhile but haven’t been able to put into words yet… I realize that I have been “flying my plane” (running my business) for a long time without a solid idea what my destination really is.

With no real flight plan (written down goals with measurable outcomes) all I have been doing is continuing to fly in no particular direction. This event opened my eyes to the fact that this needs to change so that 1) I can actually get benefit and fulfilment out of my business, and 2) I can effectively lead my crew (How can I expect them to follow, if I am not sure where I am going?)”

- Brooke Kalisiak, Legacy Physical Therapy, St. Louis, Missouri

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“It was liberating to come to realize how the budget and forecast will provide the roadmap and directions for my business in the next twelve months. It was huge for me to see the practical application of the budget and numbers. It is so worthwhile to go through the seemingly boring drill of setting up the budget. It is pure gold to see how the budget and cockpit allows the business owner to make better decisions.”

- Philip Chan, Hands On NJ Physical Therapy- Metuchen, New Jersey

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“I arrived at the planning event knowing I needed clarity and focus on my direction. I Didn’t know how deeply I would get to go into that - thank you Paul.”

- Emma Green, QUADS PT & Clinical Pilates, Pasadena, California

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“This event was a great reminder that I’ve been doing some things right, and a kick in the ass that there’s a lot more to improve on…”

- Jason Han, HealthFit, Pasadena, California

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"This was the best event I’ve ever attended. Which is not a new statement from me about Paul’s events, but although budget may be boring, it is precisely what I had needed and had been looking for. I wish I’d found this ten years ago when I first started my business.”

- Brian Cassell, Doylestown Sports Medicine Center, Doylestown, Pennsylvania

P.P.S.

Just 12 Spaces Available – ACT FAST!

Because of the personal support that you’ll be getting from me during the workshop, places are limited to just 12 clinic owners. So Act fast.

You can only DOUBLE your profits in the next twelve months if you have a real understanding of your clinic finances – Financial Literacy, you know your vital numbers and have a Strategic Marketing Plan to support that financial plan.

You will get that from me in just one day at this workshop. Confirm your place here:

Choose The Workshop That You Want to Attend, Then Click the Yellow Button Below: