So here we are already exactly 50% of the way through February… and 50% of the way through the first quarter of 2022. How is it going for you? What I’ve realized from working with clinic owners like you is that many simply don’t know how it’s really going. Sure, they’ve got their ownRead More…
Blog
How to Make Over 20 Pieces Of Marketing Content for Your Clinic From One Blog Post
A regular question I get asked is: “Do you ever run out of content to post about for Paul Gough Physio Rooms?” My answer is a simple one: No. We make the most of every piece of content, repurposing and distributing it under different headlines and positioning it in slightly different ways, multiple times acrossRead More…
How to Get Referrals – the RIGHT Way – and Generate More New PT Patients
Patient referrals are one of the main sources of new leads for many Physiotherapy Clinics. At the Paul Gough Physio Rooms (PGPR) we’ve recently launched a fantastic referral letter campaign for new patients, across all 4 of our clinics. Amazingly we’ve been able to celebrate success already… after instantly securing our first referral from theRead More…
How to Successfully Onboard, Train and Manage Your PT Marketing Assistant So They Never Want to Leave
If you’re a physical therapist, hiring a marketing assistant for your clinic might feel like a daunting task. You are extremely skilled in physical therapy. You know what to do if someone comes in with pain to help them feel better, but you don’t know the first thing to do when it comes to marketingRead More…
How to Hire a PT Front Desk Superstar – Even if You Are Nervous and Know Nothing About Recruiting
A Front Desk Superstar is a vital cog in your business. Someone who interacts with patients, is the first point of contact when a potential client gets in touch, and an individual who can be relied on. Getting the appointment right is of huge importance. David Stejdan, of Empire Sports PT And Rehabilitation, NY,Read More…
The Correct Way To Hire, Identify And Train World-Class Employees for Your PT Clinic
One of the questions I get asked the most from clients is about recruitment…. How do we do it? How long does it take? What is the accountability and training like once they start? How do you create a scorecard? In our company, and in others you might admire, you see the great and theRead More…
This Might Be Why Your Google Ads Aren’t Working for Your PT Clinic
Throughout our time of managing paid search campaigns, with Google, You Tube, Bing and a sprinkle of Yahoo being the most prominent, our Private Practice Marketer agency hears time and again about clients struggling to run their own Paid Search Campaigns, with a big budget spent with limited success. Paid search advertising offers a rapidRead More…
How To Increase Your Clinic’s Revenue By 200% | PT Success Story
Eric Wallace has enjoyed great success in 2021 – he is 200% up year on year! Based in Appleton, WI, Motus RX Physical Therapy helps active people move confidently and feel young without medications, injections or surgeries. Eric joined the 4% Club last year and in little over 12 months, his outlook and business hasRead More…
8 Best Practices to Optimize Your YouTube Channel for Your Clinic
Do you want to be the leading face behind your business and be seen as an authority on the subject of patient health and physical therapy? One great way to place yourself ahead of your competition is to start a YouTube Channel answering questions that your perfect patients want to know. Did you know thatRead More…
How To Get Your Ads To The Top Of The Google Search List | PT Success Story
Leslie Abrahams joined our Private Practice Marketer Program in May 2020, right after Covid hit. He knew that with the uncertainties around him, he needed to do what he could to keep his business going. Bodies Under Construction has 4 clinics across the south east of England. It hasn’t been an easy journey. There wereRead More…