“Our front desk person is essential to the success of our business. She is the first point of contact from incoming calls. If she does well with the calls to build trust and show value in what we do, we have a very warm lead coming for a DV.” For Michael Chin, of P3 AthleticRead More…
Today, the focus is on Google Ad call extensions and addressing ‘wrong number’ callers and how important it is for your company and your services to be getting calls from Google Ads, as well as the importance of changing your mindset regarding calls coming into the business. Call Extension Ads You can add phone numbersRead More…
Raising rates has become a fundamental principle. Every member of this community who has done it has reaped the rewards. Remember Paul’s outlook: Don’t give a champagne service for lemonade prices. Value yourself correctly. Don’t undersell your services and professionalism. In this interview, Steven Alexander has had no pushback to his increase and hasRead More…
If you’d like to read part 1 of this article, where I discuss the Role of Discernment in Achievement, ‘Say Nothing’ To Anyone, & Gratification over Commitment And Follow Through … Read it here! Decisions to start or stop things… I think both of these are equally as important as the other. Starting something is veryRead More…
Only SIX months into 2021 and it became a quite a successful year for Matt Calhoun. Record weeks and months, new staff additions, less hours in the treatment room and expanding into extra – and much-needed! – space. For, based in Fredericton, NB, Canada, business is, well…. Dynamic! Matt is a big part of Paul’sRead More…
We all have the potential to do more and be more. Potential is a word that is used a lot by people when trying to be optimistic or positive about a person or situation. It happens when teachers tell parents that their child is showing some promise in the classroom. “Your boy is doing well…Read More…
If you own a private practice, it is ESSENTIAL that you have some ‘Welcome’ or ‘New Patient’ marketing campaign that introduce your patients to your community, clinic and service. Infusionsoft, by Keap, is one of the best customer relationship management automation software out there for small businesses and their teams to develop sales and marketingRead More…
Keith Sullivan has been in business since 1998. Now he owns a thriving clinic, and has just enjoyed his best month ever. Thanks to the 4% Club, Keith has been able to reshape his outlook, and, from a position of strength, he can see the huge improvement he has made. He admits that being partRead More…
Running Facebook Ads is one of THE most important ways for savvy physical therapy clinic owners to attract new patients and grow their business. The most important thing to remember is that Facebook’s marketing strategy is always changing. It’s important to keep up to date on everything Facebook related as best you can as youRead More…
Misha Price has a big ambition: to grow to a million dollar clinic by 2024. With the guidance and coaching available within Paul’s World, both from Paul and his team, there’s every confidence he will smash through his target. He appreciates the no-nonsense, straight talking approach – “Direct, no bullshit, and tells the truth” –Read More…
