Ellen Tomsic is one of the newer members of the Planet Paul community. Already she is seeing a huge shift in outlook as new processes are being implemented. She is shifting from insurance-based appointments to a cash-pay clinic and her eyes have been opened to what she can really get from the business. In a two-partRead More…
Your marketing assistant can be either your greatest asset or your greatest frustration when it comes to marketing your physical therapy clinic. A lot of clinic owners know that they need a marketing assistant to help bring in new patients – but they just aren’t sure what that assistant should be doing all day. WhetherRead More…
The Paul Gough Physio rooms enjoyed a record Q1 for leads, during a national lockdown, with Google and Facebook as our primary lead sources. The Physio Rooms digital ads are doing amazing right now. Appointments are booked out solid with a waiting list too, so I thought I’d kick this new feature off with a breakdownRead More…
Making use of Instagram and other social media platforms is essential for private practice owners to promote their products or services. Creating a calendar to post regularly on social media will help drive traffic to your website, encourage your target audience to convert and even help with lead generation. Social media marketing should absolutely becomeRead More…
Thanks to Paul’s Online Domination team, Thrive PT is, well, thriving. The business, based in Lake Charles, LA has come through some testing times, with Covid and one of their locations being hit by a hurricane. But regular returns from online advertising means both Ashley Hornsby and co-owner with Katherine Stewart are able to serveRead More…
While in PT school you likely were required to read books about anatomy, treating patients, analyzing pain points and learning how to help ease body pain. Yet, most physical therapists agree that upon graduation from PT school they were left severely lacking when it comes to training about such essential subjects as how to generateRead More…
Todd Houghton has only been part of our 4% Club for a matter of months – but the difference in his outlook and business has been spectacular. Based in Attleborough, MA, Houghton Physical Therapy has been established for 18 years. But Todd’s problem, he admits, was that he had the SAME business 18 times over! NowRead More…
As a physical therapist, you might be wondering how you can get more patients to hear about your clinic and the services that you have to offer. You started your physical therapy clinic, built an engaging website to draw traffic to your site and started implementing a traditional marketing strategy to bring in new patientsRead More…
For Matthew Riordan, being part of Paul’s World helped save his clinic and his business. With the confidence to raise his rates at the back end of 2019, Professional PT and Training, based in Madison NJ, was able to come through 2020 in a strong position and ready to attack the next 12 months. HeRead More…
Social media marketing can be challenging, especially when putting out ads. It doesn’t always offer the best user experience right off the bat, it takes a lot of practice and experience to understand how to do social media ads correctly. Today, let’s focus on your Facebook ads, and deleting any that you currently have inRead More…
